June 20, 2024

For Allëdjo, the word contemporary isn’t just a cliché term. The unisex African clothing brand is committed to showcasing refined African craftsmanship while celebrating global culture. What could be more contemporary than that? Founded in 2017 by designer Kassim Lassissi, Allëdjo is more than just a fashion label. Designed and produced in Dakar, Senegal, the brand’s name means “nomad” or “traveler” in Yoruba, the native language of its Paris-born and Benin-raised designer. Allëdjo beautifully merges Lassissi’s passions for travel and style, with offerings of billowing silk shirts and pants, two-piece sets, and other staple separates that exude a spirit of wanderlust and luxury. Within its five to six years of existence, Allëdjo has garnered recognition from global fashion stakeholders such as BOF (The Business of Fashion) and Vogue. This acclaim is a testament to the brand’s unique vision and high-quality craftsmanship. The latest collection, “The Dahomey Escape,” epitomizes Allëdjo’s “quality over quantity” and “less is more” approach. This capsule collection features male and female sets with uniquely designed motifs on a mix of silk and polyester. According to Kassim Lassissi, “The Dahomey Escape” is a dazzling demonstration of how a garment can reconcile tradition and history with the expectations of today’s modern traveler, achieving a perfect blend of originality, lightness, and comfort. Photographer : @axlejozephCreative Mind : @itskassimCreative assistant + moving director : @iam.issakaModel : @terencefiringaModel : @karen_ametos Allëdjo is not just another unisex African clothing brand; it’s a celebration of cultural heritage and contemporary fashion. By staying true to its roots while embracing global influences, Allëdjo continues to prove that the fusion of tradition and modernity can create truly exceptional designs.