August 17, 2024

Drawing inspiration from one’s roots is a powerful force. It’s a way for designers to connect with their heritage, bringing an authentic and deeply personal influence to their work. However, while the past provides a rich tapestry to draw from, looking forward is equally essential. Enter Gringo Custum, the Senegalese-based Afro-futuristic brand founded by Neguim Yembasi. Yembasi, a Gabonese foreigner in Senegal, embraced his identity as a “gringo” a term often used to describe foreigners—while navigating the unique energy of his new surroundings. This acceptance of his outsider status became the cornerstone of his brand, shaping its identity and ethos. Gringo Custum isn’t just about fashion; it’s about the narrative behind each creation. According to the brand, “We tend to believe that a style and a trend belong to an era or category of individuals. This would limit the rise of fashion and its creativity.” With this philosophy, Gringo Custum transcends traditional boundaries using fashion as a medium to convey stories and messages that challenge conventional norms. The brand thrives on contrasts, drawing inspiration from environments that may seem dirty or unpolished but hold immense creative potential. These overlooked spaces become the canvas for Gringo Custum’s exploration of cultural identity, allowing the brand to redefine luxury beyond mere aesthetics. The result are collections that breaks the codes of traditional luxury, offering a new vision of streetwear and haute couture that highlights disciplinary plurality. Gringo Custum’s latest capsule collection is a bold testament to this vision. Merging streetwear with high fashion, the collection exudes individuality and resilience capturing the essence of the Afro-futuristic movement. Each piece in the collection is meticulously crafted, blending contemporary materials with ancestral techniques to create a distinctive style that resonates with both the past and future. The collection features striking logos, rugged textures, and a fearless urban aesthetic. From distressed denim and layered prints to tailored blazers and textured pants, each look showcases a raw, unapologetic style that defies convention. The brand’s unique accessories, ranging from jewelry to ornamental clothing further embody the stories of travel, encounters, and evolution that define Gringo Custum. Neguim Yembasi’s vision for Gringo Custum is clear: to challenge the status quo and elevate African fashion on the global stage. By breaking away from traditional notions of luxury and embracing the diverse influences that shape his work Yembasi has created a brand that is not only a reflection of his own journey but also a beacon of innovation in the world of fashion. Through its bold designs and fearless approach, the brand continues to push the boundaries of creativity, making its mark as a true Afro-futuristic hub.