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September 2024

MAGACIDE: THE BOLD NEW EDITORIAL PROJECT BY MAGA WTF

TW: Offensive images Maga WTF is back with something that’s sure to shake up the creative world, Magacide, an editorial project that boldly slashes through the conventional. For those familiar with Maga’s work, the name alone signals something intense. According to Maga, this latest project symbolizes a personal transformation, one that dives headfirst into uncharted waters. “Coming off a hot year + 24, I thought it’s best I 🔪 the old me and bring you guys along into my new era of ‘unsafe’ work.” The timing couldn’t be more perfect. After years of building a reputation for pushing boundaries, Maga WTF is now embracing a more unapologetic style. In his words, he’s done playing it safe, and Magacide serves as a visual representation of that shift. Collaboration with Tallguyconnor and Debby April Part of what makes Magacide such a compelling editorial is the collaboration that brought it to life. Tallguyconnor, who connected with Maga over Kavyar, helped to create the project remotely. And while the project is innovative in terms of concept, it also stays true to Maga WTF’s signature style through the involvement of Debby April, a frequent muse and collaborator of the creative director. Debby April, known for her fierce and raw performances in front of the camera, plays a pivotal role in the Magacide editorial. Her ability to channel intensity and emotion has always stood out, but in this project, the gruesome nature of the shoots reaches a whole new level. These visuals aren’t for the faint-hearted, but they represent the authenticity and rawness Maga WTF has long been known for. The Artistic Kill Switch What’s so intriguing about Magacide is the artist’s decision to “kill” his old self. It’s not just a clever metaphor—it’s an outright commitment to evolve beyond previous limitations. Maga’s pledge of “no more long artist statements” hints at his desire to let the art speak for itself, a move that emphasizes visual storytelling over explanation. While the project may come off as jarring to some, it’s clear that Maga is stepping into an era where his work is meant to disrupt and provoke. In a world where safe is celebrated, Magacide flips the narrative. This editorial is about breaking comfort zones, embracing fearlessness, and inviting audiences to confront the dark, visceral side of creative expression. It’s that edge, that rawness, that makes the collaboration between Maga WTF, Tallguyconnor, and Debby April so magnetic. What to Expect from Maga WTF’s New Era As Magacide kicks off Maga WTF’s “unsafe” era, it signals much more than a new editorial—it’s the start of a fresh phase in his creative journey. Whether you’re drawn to the gruesome aesthetic or captivated by the deeper story behind it, one thing is certain: Maga is no longer interested in holding back. Magacide stands as a proclamation that from here on out, things are going to get a whole lot more unpredictable. The release of Magacide has set the stage for a new kind of creative revolution. What’s next for Maga WTF? Only time will tell, but if this project is any indication, we’re in for a wild, unsafe ride. Shoutout to Tallguyconnor for bringing his vision to life remotely, and major props to Debby April for once again stealing the show as Maga WTF’s muse. check out the some of the editorial shots below: Art Director and Stylist: @magawtf_Photography: @tallguyconnorTalent: @debby_aprilMakeup: @thenskbeautyHair: @essahaiirPhotography Assistant: @simonapranulyteMovement: @_f4teh_

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NINE’S BOLD MOVE TO DOMINATE NIGERIAN STREETWEAR

From its humble beginnings in 2018 to becoming a trailblazer in the street and skate culture scene, Nine has made its mark with a blend of creativity, innovation, and an unyielding connection to its audience. This rise to prominence didn’t happen overnight. It’s a testament to the vision and relentless drive of its founder and creative director, Tobi Naiwo. Tobi Naiwo’s journey into the world of fashion wasn’t a traditional one. At just 17, he was already dabbling in graphic and web design, skills that would later prove instrumental in the creation of Nine. What started as a passion for design, quickly evolved into a full-fledged brand that not only represents streetwear but also encapsulates the essence of Nigerian street culture. Tobi’s unique approach to blending graphic design with fashion allowed Nine to stand out in a crowded market, where creativity is the currency, and innovation is key. The brand’s latest move in the streetwear scene is nothing short of genius. Recently, Nine teamed up with three other rising streetwear brands—Pre-Occupied Society, Homeland, and Fiends from the West Side—to execute a guerrilla marketing tactic that has everyone talking. The collaboration resulted in a limited-edition tee, sold exclusively at a pop-up event in Abuja, the capital city of Nigeria. What made this event even more remarkable was the price—just one thousand Naira. This strategy not only created a buzz around the brands involved but also underscored Nine’s commitment to making streetwear accessible and exciting for everyone. This collaboration isn’t just a marketing stunt; it’s a statement. It’s about unity within the streetwear community, about the power of collective creativity, and most importantly, it’s about establishing Nine as a brand that’s not afraid to take risks. By aligning itself with other emerging brands, Nine is showing that it’s a force to be reckoned with, one that is pushing the boundaries of what streetwear can be in Nigeria. But Nine’s journey to the top isn’t just about strategic collaborations and clever marketing. The brand’s success can also be attributed to its ability to stay connected with its audience. Nine doesn’t just sell clothing; it sells a lifestyle, a culture. Through regular events, pop-ups, and engagements, the brand has built a loyal community that is as much a part of its success as the designs themselves. Whether it’s hosting skate events or collaborating on art installations, Nine is always at the forefront, driving the narrative of what it means to be a part of the Nigerian streetwear scene. As we look ahead, Nine is undoubtedly a brand to watch. Its ability to innovate, collaborate, and engage is setting it apart from the rest. Tobi Naiwo’s vision for Nine is not just to be a brand but to be a cultural movement, one that reflects the vibrancy, creativity, and resilience of Nigerian youth. With each new collection, each event, and each collaboration, Nine is plotting its takeover of the streetwear scene, one bold move at a time. In a market that’s constantly evolving, staying relevant is a challenge, but Nine seems to have found the secret formula. By staying true to its roots while embracing new opportunities, Nine is not just surviving; it’s thriving. And as the brand continues to grow, one thing is clear—Nine is not just a part of Nigerian streetwear; it’s leading the charge.

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