Now,chances are your reading this cuz your either running a brand/business or about too start,which I must confess its really not that easy & fancy (like most entrepreneur’s make it seem) but its definitely worth it.

First up when you’ve decided you want to build a brand cuz of the fancy life you’ve seen your entrepreneur-peers living, I must emphasize you solely do it for the PASSION, nothing more nothing less.

pick an aspect you are most passionate about & not something you think will give you easy money

WHY FOR THE PASSION? because that passion lives inside you & will sustain you when the going gets tough & the money stops flowing.

Note: There is no Entrepreneurial journey that doesn’t meet some type of toughness during growth at least,so be prepared.

Chill Out, I’m not here to scare you!

Secondly, when picking a name for your brand/business make sure its “A Stand-out Timeless kinda-Name”, I mean that kind of brand name that makes one ask you “what the inspiration behind your brand/business Name”, that even makes for a good conversation starter.

now we’ve got our passion in-check and a good brand name to follow, what’s next ?

I’ll advice at this point you get the company registered but this can be ignored especially if your starting with zero capital ( but please soon as you start earning under the brand name, make sure you do this especially if you plan to grow the brand.At some point it just needs to be done.)

• You also have to identify which social channels will best suit your new business, Instagram for more visual content, Twitter for more Written Content, Facebook for both visual & written content, Printrest, Snapchat, Tumblr and the list goes on, just depends on the characteristic’s of your new business.

with the right social channels now identified for your business, what comes next is brand Logo which should be done professionally by a graphic expert, just so you get the best ( and not your friend who you think can maybe give it a try).

Now, be it a personal, clothing, food, art, travel or whatever business your about to start, you just need to have a website and by a site, I mean .COM not something free like what WordPress offers, this site should be accompanied with a Mail, again not Yahoo or gmail. (a professional mail with your company name attached e.g [email protected])

WHY DO I NEED A SITE: its simple, gives you a professional outlook, stand out from competitors, easily gain consumers trust, helps to introduce potential consumers to ranges of services your business offers.

it is more beneficial to your business, than you can ever imagine I mean, imagine if we didn’t have this blog, we wouldn’t have been able to pass this info easily, get it!

Note: an Instagram/twitter/Snapchat account is not just enough for your business, especially if you really want to be taken serious, you just need that website.

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For More on #branding101 please stay with us at EKPO, We will be giving more gems on How To Grow Your Brand The Best Way.

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