Editorial

   Would you wear this? Would you wear that? How do you feel when you wear such? These and more are the common reactions to androgynous clothing worldwide most especially in Nigeria, Africa. The boldness of androgynous style can make a person stop, stare, talk, ridicule and laugh at the person possessing such style. However we can’t deny the fact that androgynous style is chic, dramatic and yassss way. 2019 challenges the androgyny style in terms of languages and sees it as an outgrowth of men and women’s wear, further describing it as “cross dressing”, sometimes people think when a woman dresses like a man it gives her power, courage, stamina and projects her as an epitome of feminism in the society but when a man wears a crop top, split pants and other female related wears , he is described  as disgusting, repealing, stupid and drastically a “homosexual”. In a fashion industry that has  steadily been reorganising itself in recent seasons, with some designers merging their men and women’s shows  and others silently ignoring the gender labels of clothes when it comes to celebrity dressing, this  season felt like a restoration of sorts -which means the industry is now taking a gradual leap in eradicating gender specific dressing by merchandising men and women’s wear together so people don’t know what they are actually looking at in a creative synchronisation with main stream acceptance and normalisation of gender identities that once seemed foreign, weird, absurd, gay, unusual, disgusting and gender abusing to some. So when we talk fashion, we like to tell ourselves that everything has been done before. This moment in time, however is decidedly ground-breaking, evenly dramatic, schmick and free from gender abuses. Therefore if it means that men can now wear splits without societal oppression, by all means – can the evolution begin?

”A Freak A” “We’re all complicated, aren’t we, even when we’re being basic? We would like to fancy ourselves as being the onions that we strive to be, with layer upon layer, usually never peeled, usually never discovered for all of the different ones.  Photographed By Kadara Enyeasi & Styled By Papa Oyeyemi, Continue To View Maxivive PreWet 2019 Campaign.

A Photo Series About Falling In And Out Of Love! ” A Las-Gidi Vibe” is a picture series that follows a day in the life of 2 affluent lovers in Lagos. this lifestyle project tries to paint the otherwise rowdy city of Lagos, Nigeria in a more calm and romantic light. it starts off in their lush banana island home in the highbrow area of Lagos and sees them prepare and leave for a luxe location (Maison Farenheit) while still obviously head over heels for each other. this series has a dominant theme of Love, Positive energy and Luxury”. Credit and AppreciationMale character: Chisom NjokuFemale character: Evelyn AshiruStylist: Joseph UsiagwuPhotography: Ayo Philips & Yanju FakayejoBeauty/Makeup: Nerissa EtigwayeArt Director: Bola AgbajeLocation: Banana Island Lagos, Lekki Phase 1 and Maison Farenheit.Story & Production by : Chisom Njoku

Inspired by the idea of newness, fresh starts and bright beginnings, Aremo presents their 2018 resort collection: OJUMO, A  collection that celebrates the idea of youth and meets the demands of a modern wardrobe. The collection is dotted with simple, easy, affordable but interesting, changeable silhouettes that fits and fulfill the needs of men who want to make subtle but remarkable statements with their clothes

Well, welcome to 2018 were we live in an instagram/Snapchat world. chances are if you are reading this, most likely you are either a blogger, influencer, content creator, marketer or simply looking for new and creative ways to engage your social audience. So I’m going to keep this really brief cause I’m sure you already know how to do basics (like adding images to your story and putting up voting polls…e.t.c) #Firstup remember Insta stories are only made up of 15seconds per tap, meaning you have only 15secs to engage your audience insantly (thats not an easy one but hey, we are here to make it simple)  PROTIP 1: Tell A Story, We can’t go any further if your not willing to tell a story to your audience using the insta story option. create clear and simple mind engaging content from Start,Middle to Finish, an easy way to play around this most especially for bloggers is to turn your blogposts with high engagement into an Insta Story using Apps like (ADOBE SPARK-POST, CANVA…e.t.c) Remember its a story your trying to tell. PROTIP 2: Whats your brand all about, be it food, fashion, lifestyle, Tech or whatever. why not create helpful Tutorials and tips around your brand, tips to keep your insta story audience engaged within the first tap. people will naturally propel towards people/brands who always provide value to them, in your case its your helpful Tutorial. PROTIP #3: Be Authentic/Get Creative – instagram Stories offer individuals the ability to get creative while trying to engage your audience, from voting polls, use of GIFS to the recently included “Ask Me A Question”Option. you’ve got to think outside the box e.g. hosting insta story takeover, Going Behind the Scenes of your brand, hosting a Q & A with your audience to win prizes from what your brand offers. While doing all this, one thing you have to keep in mind is staying Authentic and been true to your brand. BONUS TIP: If your able to merge this few tips with your already acquired instastory skills, chances are you’ll definitely be creating a kickass insta story content.The only thing left now is to promote your insta story to reach a wider audeince and don’t forget to use your CTA ( Call To Action Button)  Photo credit: Hootsuite