FREE THE YOUTH Ghana, take a bold step to stand for unity despite the diversity in their community.
In a groundbreaking fusion of culture, fashion, and empowerment, Ghanaian streetwear powerhouse, Free the Youth
proudly presents its latest campaign shoot: “Global Unity Unveiled.”
This captivating campaign redefines modern streetwear, celebrating the unifying strength and unparalleled style of Muslim youth worldwide through their dynamic Tracksuit line.
As Free the Youth’s unisex Tracksuit line graces the world stage,
This campaign invites everyone to become a part of the movement.
By embracing diversity, celebrating culture, and cherishing the strength of Muslim youth, this campaign reshapes perceptions and fosters a sense of belonging. It’s more than fashion—it’s a statement, a connection, and a call to unite
The campaign was released ahead of International Youth Day on August 12, 2023
and featured female models in the unisex Tearchain Tracksuit line.
The pictures portrayed the diverse strength and style of Muslim youth from every corner of the world.
free the youth Ghana is very much in the business of cultural representation, and a campaign like this
shows the brand is not restricting that cultural representation to gender, religion, or belief.
The brand genuinely wants it’s product to speak to the hearts of young trailblazers everywhere
But don’t take our word for it; take a look at the pictures from the campaign below and judge for yourself.
The collection is available to shop on the brand website.
Photography: @yussifaljabaar
Models: @agyei_waaa @balarabahussein @__fussyyy__ @lauraaa.sam @pepper15 @_officiallassie & @iamdididj
Production & Creative Direction: @freetheyouth_ghana
