In the vibrant world of Nigerian fashion, the brand “Amaves”
has emerged as a beacon of innovation and sustainability.
This rising star has captured the essence of both experimental design and eco-consciousness.
Inspired by the hauntingly beautiful song ‘Holes’,
from Passenger’s album “All The Lights”
Amaves’ ‘Holes’ capsule campaign is a testament to the brand’s commitment
to pushing boundaries and challenging conventional norms.
The collection’s evolution extends into ‘Holes: Patchwork Dry ’24,’
which delves deeper into the theme of self-reflection, celebrating individuality
and embracing both the joyous and melancholic moments of life.
Creative Director Hassan Abiodun (@amavesstyle) spearheaded this extraordinary collection
collaborating with talented artisans Ajuwon Anuoluwapo (@lacream) and Kehinde Osunbade (@artwiseconcept).
Together, they embarked on a journey to create fashion that not only tells a story but also highlights
the importance of sustainable practices in the industry.
The ‘Holes’ capsule campaign is a visual and emotional feast for the senses.
Each piece embodies the essence of the song that inspired it,
with designs that are both striking and thought-provoking.
The capsule seamlessly blends contrasting elements of light and darkness
happiness and sadness, past and present
all intricately woven into the fabric of each garment.
Amaves’ ‘Holes’ capsule collection is more than just clothing
It is an experience, an expression, and a journey towards a more sustainable and introspective fashion world.
This extension of the collection celebrates the idea that the metaphorical holes in our lives
whether caused by sadness or happiness, can be filled with the memories of good times
Check out the looks from the campaign below.
TEAM CREDITS
HOLES-PATCHWORK DRY ‘24
Label Amaves (@amavesofficial )
Producer: OM20 Production Ltd. (@om20creative_project )
Production Assistant 1: Eniyangbagbe olasumbo boluwatife (@Tife _toke )
Assistant 2: Animashaun fatiu Sinmisola (@afrikconcept )
Assistant 3: Ruquoyah Adisa (@rikkiruby12 )
Creative/ Artistic Director & Stylist: Hassan Abiodun (@amavesstyle )
Shoes by Maliko Studio (@malikostudios ) Campaign Photographer: Jalalah Adesina (@ijalalah ) Lookbook Photographer: Aremu Oluwatobi (@monseiur_oluwatobi ) Styling Assistant: Deborah Olusanya (@debbysanya_ )
Casting Director: Hassan Abiodun (@amavesstyle )
Male Model: Oladejo Williams (@bornadrimer )
Female Model: Ekundayo Victoria Yinka (@victoria_olayimika )
Location manager (@om20creative_project )
Hairstylist: Eniyangbagbe olasumbo boluwatife (@Fascinating_ hairstyles )
Nails Technical: Eniola Afolabi Elizabeth (@afolabienihola)
