Artist of the moment “Rema“, teams up with the Jordan family for the new Jumpman 23 commercial.
the self acclaimed King of the Ravers features in the new Jump man 23 advert alongside former basketball player
and businessman “Michaël Jordan”, and a bunch of other stars including Teyana Taylor, Gabby Williams, Zion Williamson
Jayson Tatum, and Luka Doncic.
this isn’t his first encounter with the world of basketball however
as he and “in-demand” artist Burna boy. alongside the leader of the rebel gang “tems”
performed at the 2023 NBA All-Star weekend halftime show.
does this hint at the possibility of a Rema x Jordan shoe collab?
or as Native mag phrased it, “Air Rema?”
it’s too early to say, but Rema now has a relationship with an established brand like Jordans
and it could blossom into something beautiful in the coming years.
what do you think Rema for Jumpman 23 means for the artist in the coming years?
