ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ

In the bustling streets of Lagos, Nigeria, a new and exciting fashion brand is making waves not only for its unique streetwear designs but also for its unwavering commitment to sustainability. “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ,” founded by the multi-disciplinary artist Jennifer Ejoke known professionally as “Wavy the Creator,” is a brand that emerged onto the fashion scene with a clear vision to promote sustainable fashion and build a community dedicated to protecting the planet. In April 2022, the brand officially launched its inaugural collection “The Reviviscent Uns,” captivating fashion enthusiasts and eco-conscious consumers alike. THE BIRTH OF A SUSTAINABLE VISION Wavy the Creator, a notable figure in Nigeria’s creative scene embarked on her sustainable fashion journey with the founding of “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ.” The brand’s name itself hints at its core philosophy: taking pieces of discarded or unused materials and patching them together to create something new and beautiful. This innovative approach to fashion design challenges the conventional notion of fast fashion where items are discarded after only a few wears. THE REVIVISCENT UNS COLLECTION “The Reviviscent Uns” collection, which marked the official debut of the brand is a testament to the power of upcycling. This collection breathes new life into pre-loved materials transforming them into an array of streetwear items including denim pieces, bags, shoes, and glasses. Each item in the collection carries a unique story, replete with a history that transcends its current form. One of the standout pieces from the collection is the Denim pants bag Made from ethically sourced; denim pants materials and denim bomber jackets to create a one-of-a-kind bag. EDUCATING FOR A SUSTAINABLE FUTURE. Beyond creating fashionable and eco-friendly pieces “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ” aims to build a community that actively promotes sustainable living. Wavy the Creator understands that fashion has the power to influence people and change mindsets. Through her brand, she seeks to educate consumers about the importance of protecting the planet, one garment at a time. EMBRACING SUSTAINABILITY IN NIGERIAN STREETWEAR “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ” is at the forefront of a growing movement in Nigerian fashion one that embraces sustainability and eco-consciousness. In a country where fashion is a vital part of cultural identity and self-expression this brand serves as a beacon of hope for those seeking to balance style and sustainability. As consumers become increasingly aware of the environmental consequences of their choices, brands like “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ” are shaping the future of fashion in Nigeria and beyond. With their innovative upcycling approach and commitment to educating their community, They are proving that fashion can be both chic and eco-friendly.