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african fashion

GRINGO CUSTUM: AFRO-FUTURISIM WITH SENEGALESE FLAIR

20 Comments / Editorial /

Drawing inspiration from one’s roots is a powerful force. It’s a way for designers to connect with their heritage, bringing an authentic and deeply personal influence to their work. However, while the past provides a rich tapestry to draw from, looking forward is equally essential. Enter Gringo Custum, the Senegalese-based Afro-futuristic brand founded by Neguim Yembasi. Yembasi, a Gabonese foreigner in Senegal, embraced his identity as a “gringo” a term often used to describe foreigners—while navigating the unique energy of his new surroundings. This acceptance of his outsider status became the cornerstone of his brand, shaping its identity and ethos. Gringo Custum isn’t just about fashion; it’s about the narrative behind each creation. According to the brand, “We tend to believe that a style and a trend belong to an era or category of individuals. This would limit the rise of fashion and its creativity.” With this philosophy, Gringo Custum transcends traditional boundaries using fashion as a medium to convey stories and messages that challenge conventional norms. The brand thrives on contrasts, drawing inspiration from environments that may seem dirty or unpolished but hold immense creative potential. These overlooked spaces become the canvas for Gringo Custum’s exploration of cultural identity, allowing the brand to redefine luxury beyond mere aesthetics. The result are collections that breaks the codes of traditional luxury, offering a new vision of streetwear and haute couture that highlights disciplinary plurality. Gringo Custum’s latest capsule collection is a bold testament to this vision. Merging streetwear with high fashion, the collection exudes individuality and resilience capturing the essence of the Afro-futuristic movement. Each piece in the collection is meticulously crafted, blending contemporary materials with ancestral techniques to create a distinctive style that resonates with both the past and future. The collection features striking logos, rugged textures, and a fearless urban aesthetic. From distressed denim and layered prints to tailored blazers and textured pants, each look showcases a raw, unapologetic style that defies convention. The brand’s unique accessories, ranging from jewelry to ornamental clothing further embody the stories of travel, encounters, and evolution that define Gringo Custum. Neguim Yembasi’s vision for Gringo Custum is clear: to challenge the status quo and elevate African fashion on the global stage. By breaking away from traditional notions of luxury and embracing the diverse influences that shape his work Yembasi has created a brand that is not only a reflection of his own journey but also a beacon of innovation in the world of fashion. Through its bold designs and fearless approach, the brand continues to push the boundaries of creativity, making its mark as a true Afro-futuristic hub.

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A CLOSER LOOK AT AJABENG’S “PRIDE OF GHANA” SS24 COLLECTION

Lookbook /

Ajabeng, the Ghanaian brand founded by the visionary Travis Obeng-Casper in 2020 has ingeniously encapsulated the essence of Ghana’s cultural vibrancy in their latest collection, “Pride of Ghana Spring/Summer 24.” Drawing inspiration from the visionary Kwame Nkrumah’s yearning for freedom and his profound affinity for highlife music, this collection is a mesmerizing ode to Ghana’s cultural roots and the spirit of modernization. the visionary leader recognized the inherent power of high-life music as a cultural force capable of shaping societal narratives. He saw in high life not just a musical genre but a tool for instigating change and fostering a national identity. With a fervent desire to modernize Ghana through the captivating beats and rhythms of highlife Nkrumah advocated for a more authentic Ghanaian music scene, one that resonated deeply with the pulse of the nation. Ajabeng’s “Pride of Ghana” collection is a testament to Nkrumah’s vision. It intricately weaves together the rich tapestry of highlife’s influence on Ghana’s societal fabric. The collection seeks to illuminate the cadence of highlife, infusing it into the very threads of its garments awakening a part of the Ghanaian spirit that colonial reigns failed to evoke. At the recent Lagos Fashion Week 2023, Ajabeng’s showcase left an indelible mark standing out for its fusion of Afro-minimalist aesthetics with the rhythmic soul of highlife music. The garments exude sophistication and coherence, embodying the brand’s unique design philosophy while paying homage to Ghana’s cultural heritage. Each piece from the “Pride of GHANA” collection resonates with a narrative that transcends mere fashion it tells a story of resilience, cultural pride, and the harmonious blend of tradition and modernity. Travis Obeng-Casper, the creative force behind Ajabeng, meticulously crafted each garment to capture the essence of Nkrumah’s vision. (i.e. Ghana’s first prime minister) The collection represents a harmonious fusion of tradition and modernity, symbolizing the evolution of Ghana’s cultural identity and the celebration of its rich musical heritage. The “Pride of GHANA Spring/Summer 24” collection by Ajabeng stands as a sartorial celebration of Ghana’s cultural pride and the profound impact of highlife music. It not only signifies a remarkable synergy between fashion and history but also serves as a testament to the enduring legacy of Nkrumah’s vision for a modernized Ghana. In essence, Ajabeng has artfully sewn together the fabric of history, music, and contemporary fashion creating a collection that not only adorns the body but also resonates deeply with the soul. It’s an invitation to celebrate the cultural richness and rhythmic elegance that define Pride of Ghana.

A CLOSER LOOK AT AJABENG’S “PRIDE OF GHANA” SS24 COLLECTION Read More »

BIGGEST FASHION TRENDS SET TO TAKE OVER IN 2024 ACCORDING TO LAGOS FASHION WEEK

Editorial /

The vibrant and dynamic city of Lagos recently hosted yet another exhilarating edition of Lagos Fashion Week captivating fashion aficionados and trendsetters from all walks of life. This year, the fashion extravaganza not only showcased the spectacular designs on the runway, but also unveiled some remarkable trends adorning the stylish attendees. From avant-garde headpieces to chic ensembles, here are the top five trends that set the pulse racing at Lagos Fashion Week 2023. 1. HATS: A Fusion of Elegance and Eccentricity One of the most prominent trends spotted among the fashion-forward crowd at Lagos Fashion Week was the resurgence of hats in diverse forms and sizes. Attendees were seen donning an array of headwear, from wide-brimmed sun hats to quirky bucket hats and sophisticated fedoras. The headpieces not only served as a statement accessory but also added a touch of elegance and panache to the ensembles, complementing the overall look with finesse. 2. MESH TOPS AND DRESSES: Sheer Elegance and Playfulness Mesh fabrics made a bold statement at Lagos Fashion Week, offering a playful yet elegant touch to the attendee’s attire. The subtle see-through nature of mesh tops and dresses allowed for an alluring display of style while maintaining a sense of sophistication. Attendees embraced this trend by layering mesh garments over contrasting or complementing pieces creating a visually captivating and fashion-forward look. 3. FLORAL PATTERNS AND PLEATS: Fusion of Femininity and Flair The ubiquitous presence of floral patterns and pleats at Lagos Fashion Week signified a celebration of femininity and flair. Attendees adorned themselves in a plethora of floral motifs, be it delicate blossoms or bold floral prints adding a dash of vibrancy and charm to their outfits. The graceful incorporation of pleats in dresses, skirts, and even tops exuded a timeless elegance and movement elevating the overall appeal of the attire. 4. BLAZERS: The Epitome of Sophistication The classic blazer made a striking comeback at Lagos Fashion Week asserting its position as a timeless and versatile wardrobe essential. Attendees showcased a diverse array of blazers, ranging from oversized and boxy silhouettes to tailored and fitted styles. The blazers, whether paired with matching trousers or layered over casual ensembles exuded an air of sophistication and effortless chic, making a resounding statement at the event. 5. BIKER SHADES: Amplifying the Edge Among the myriad accessories gracing the attendees, biker shades emerged as a quintessential style statement. The edgy and sleek appeal of these shades added a dash of attitude and flair to the ensembles. Attendees were seen flaunting an array of biker shades, ranging from bold and oversized frames to sleek and angular designs perfectly complementing their outfits while adding an element of intrigue and individuality. The amalgamation of these trends not only reflected the diversity and creativity of fashion but also underlined the dynamism and evolving tastes within the fashion landscape. Lagos Fashion Week 2023 was not just about the designs parading down the runway but also a celebration of individual style and expression among the attendees setting the stage for a new era of sartorial innovation and experimentation. In essence, the fashion tapestry at Lagos Fashion Week exemplified a harmonious blend of tradition and contemporary flair showcasing a mélange of styles that embrace individuality and creativity. As the event came to a close, it left a lasting impression, inspiring fashion enthusiasts and setting the tone for upcoming trends in the world of style and glamour.

BIGGEST FASHION TRENDS SET TO TAKE OVER IN 2024 ACCORDING TO LAGOS FASHION WEEK Read More »

TOP 10 MOST ICONIC BURNA BOY OUTFITS (OF ALL TIME)

Editorial /

Burna Boy, the Nigerian music sensation, is not only renowned for his groundbreaking music but also for his impeccable fashion sense. Over the years, Burna Boy has graced various stages and events in outfits that have left a lasting impression on fashion enthusiasts worldwide. This article explores our Top 10 Iconic Burna Boy outfits (of all time) meticulously curated by his long-term stylist, Ronami Ogulu and showcasing his unique style and bold choices in the world of fashion. 1. 2018 WEAERABLE ART In 2018, Burna Boy made a statement in NEW YORK during his L.O.T.O (Life on the Outside) Tour with an outfit that exemplified his creativity and individuality. The ensemble showcased vibrant colors and in what appears to be a Basquiat painting, capturing the essence of African fashion. 2. 2019 COACHELLA IN KENNETH IZE Burna Boy stole the show at Coachella in 2019 with his captivating performance and striking fashion. He adorned a Kenneth Ize outfit that blended contemporary style with traditional African patterns, reflecting his cultural roots. 3. 2022 GRAMMY’S IN TOKYO JAMES For the 2022 Grammys, Burna Boy collaborated with Tokyo James to create a fashion-forward look that was both edgy and elegant The outfit highlighted his love for tailoring and bespoke garments. 4. 2020 GQ COVER OUTFITS Burna Boy’s appearance on the GQ cover in 2020 showcased his versatility and sophistication in fashion. The carefully curated outfits demonstrated his ability to effortlessly switch between casual and formal styles, leaving a lasting impression on his fans. 5. “BOTTER” LOOK FOR THE 2021 GRAMMY AWARDS Burna Boy’s attire for the 2021 Grammy Awards was a masterpiece. The “Botter” look was a blend of modern fashion and traditional influences showcasing his ability to merge cultures and styles seamlessly. 6. DIESEL JACKET AND MAISON MARGIELA TABI BOOTS FOR THE DAILY SHOW Burna Boy’s choice of a Diesel jacket, “Who decides war” pants and Maison Margiela Tabi boots for an interview on The Daily Show highlighted his edgy and contemporary fashion taste. The ensemble showcased his penchant for mixing high-end and streetwear fashion. 7. CUSTOM BURBERRY BY DANIEL LEE AT THE 2023 MET GALA At the prestigious 2023 MET GALA Burna Boy wowed in a custom Burberry outfit designed by Daniel Lee. This ensemble was a testament to his maturing style and ability to collaborate with renowned designers. 8. COURREGES JACKET AND CELINE ENSAMBLE Burna Boy’s appearance at the 2023 NBA All-Star performance was nothing short of spectacular. His Courreges jacket, arrrlette belts, and Celine pants ensemble showcased a blend of contemporary and retro fashion capturing the attention of fashion enthusiasts. (but really tho, “How many belts did Burna have on”?) 9. LOUIS VUITTON TWO-PIECE Burna Boy’s custom Louis Vuitton two-piece by Kid Super displayed his influence in the fashion world. The bold design and unique aesthetic reflected his status as a trendsetter. 10. OF COURSE ROBERT WUN Burna Boy’s choice of Robert Wun outfits for his performances in London and New York epitomized futuristic and avant-garde fashion. The cutting-edge designs perfectly aligned with his bold musical style. Burna Boy’s fashion choices over the years have not only complemented his musical talent but also showcased his innovative and adventurous approach to style. From traditional African influences to cutting-edge contemporary looks Burna Boy continues to captivate the fashion world with his iconic and trendsetting outfits.

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CASABLANCA’S “DAY OF VICTORY”; A VIBRANT TRIBUTE TO NIGERIA AT PFW 2023

Fashion News /

Moroccan brand Casablanca unveiled its mesmerizing collection titled “Day of Victory.” This groundbreaking collection served as a heartfelt tribute to Nigeria, which was celebrating its 63rd year of independence on the 1st of October. Under the creative direction of Charaf Tajer, the “Day of Victory” collection encapsulated the spirit and vibrancy of Nigeria, drawing inspiration from the iconic Fela Anikulapo Kuti. Adding to the show’s star-studded charm, Seun Kuti, Fela’s son, graced the runway making this fashion event truly extraordinary. A CELEBRATION OF NIGERIA’S INDPENDENCE Nigeria’s independence day, observed on October 1st is a momentous occasion for the nation. It marks the day when Nigeria officially gained freedom from colonial rule, and it’s a time of jubilation and national pride. Casablanca chose this significant date to pay homage to Nigeria’s rich culture. heritage, and spirit through their “Day of Victory” collection. THE INSPIRATION: FELA ANIKULAPO KUTI The heartbeat of the “Day of Victory” collection is undeniably the legendary Nigerian musician and activist Fela Anikulapo Kuti Fela’s unique blend of Afrobeat music, his fearless political stance, and his sartorial choices made him an enduring symbol of Nigerian culture and resilience. Casablanca artfully incorporated elements from Fela’s iconic style such as his bold prints, vibrant colors, and distinctive silhouettes, into their collection. The “Day of Victory” collection is a kaleidoscope of colors, textures, and patterns that evoke the energy and passion of Fela’s music and the Nigerian spirit. From bold prints to eye-catching cuts and silhouettes Each piece tells a story of Nigeria’s struggle and triumph. SEUN KUTI: A SURPRISE STAR ON THE RUN WAY One of the most memorable moments of Casablanca’s show was the appearance of Seun Kuti, Fela’s son, on the runway. As a renowned musician and activist in his own right Seun embodies the same passion and commitment to social justice as his father. Walking confidently in a stunning ensemble from the “Day of Victory” collection Seun Kuti’s presence added an authentic touch to the tribute. The collection featured a range of clothing, from flowing dresses adorned with Fela-inspired prints to tailored suits in bold colors that exude confidence and strength. Each outfit was a testament to the fusion of Moroccan and Nigerian cultures showcasing Casablanca’s talent for blending different influences seamlessly. Check out some looks from Casablanca’s “day of victory” collection below Casablanca’s “Day of Victory” collection at Women’s Paris Fashion Week 2023 was a true masterpiece that transcended borders and celebrated the unity of cultures. By paying homage to Nigeria and the indomitable spirit of Fela Anikulapo Kuti Casablanca demonstrated the power of fashion to tell stories, inspire change, and bring people together. What do you think about the Casablanca “Day of victory” collection ?

CASABLANCA’S “DAY OF VICTORY”; A VIBRANT TRIBUTE TO NIGERIA AT PFW 2023 Read More »

AFRICANS SHINE BRIGHT ON THE 2023 BOF 500 LIST

Fashion News /

Here are all the Africans on the 2023 BOF 500 list. In the ever-evolving world of fashion, the Business of Fashion’s (BOF) annual BOF 500 list is a testament to the industry’s dynamism. It showcases the creatives who are influencing and shaping the global fashion landscape. encompassing designers, retailers, models, photographers, and more. This year, a group of talented Africans have earned their well-deserved spots on the prestigious 2023 BOF 500 list celebrating their contributions to the ever-vibrant fashion world. BURNA BOY: THE AFRO-BEAT MAESTRO Nigerian afro-beat sensation Burna Boy has been taking the music world by storm for years But now he’s also making waves in the fashion scene. His unique style is often a fusion of traditional African prints with modern streetwear has caught the attention of fashion enthusiasts worldwide. and he is widely considered one of the most stylish men in not just Nigeria but Africa as a whole. Burna Boy’s charisma and boundary-pushing fashion choices have earned him a place on the BOF 500 list, proving that music and fashion can go hand in hand. YINKA ASH: PIONEER OF NIGERIAN STREET LUXURY Yinka Ash, the visionary behind the Nigerian street luxury brand “Ashluxe,” is another standout on the list. As a luxury retailer and entrepreneur, Yinka Ash has not only successfully blended streetwear aesthetics with high-end fashion but has also played a pivotal role in putting Nigerian fashion on the global map. His brand’s unique designs and commitment to branding have garnered recognition and admiration from fashion connoisseurs worldwide. ADEJU THOMPSON: AVANT-GARDE VISIONARY Adeju Thompson, the creative mind behind the avant-garde brand “Lagos Space Programme” has consistently pushed the boundaries of fashion. Known for innovative designs that challenge conventional norms. Thompson’s work speaks to the bold and fearless spirit of contemporary African fashion. Inclusion on the BOF 500 list acknowledges Thompson’s contribution to pushing the envelope in fashion design. GABRIEL MOSES: THE UK-BASED PHOTOGRAPHER AND FILM-MAKER Gabriel Moses, a UK-based photographer and filmmaker of Nigerian descent has made a name for himself through his captivating visual storytelling. His work for the likes of Adidas, Dior and Burberry  not only captures the essence of fashion but also sheds light on the cultural nuances and stories within the African diaspora. Moses’s ability to bring forth diverse narratives through his lens is a testament to his artistry and creativity. AMA QUASHIE: NAIL ART EXTRAORDINAIRE From across the Atlantic comes Ama Quashie, a UK-based Ghanaian nail artist who has been creating waves with her intricate and imaginative nail designs. Quashie’s work has become a staple in the fashion world adorning the nails of numerous celebrities and fashion icons. Her inclusion in the BOF 500 list showcases the growing recognition of nail art as an integral part of the fashion industry. THEBE MAGUGU: SOUTH AFRICAN DESIGNER ON THE RISE Thebe Magugu, a South African designer, continues to impress the fashion world with his innovative and culturally rich collections. His unique approach to design incorporates elements of his South African heritage. creating pieces that are both visually striking and deeply meaningful. Magugu’s presence on the BOF 500 list highlights the growing prominence of African designers on the global stage. ELIZABETH ISIORHO: THE MODELING MAVEN Beth Model Management’s founder, Elizabeth Elohor Isiorho has been instrumental in reshaping the modeling industry in Africa. Her agency has provided a platform for African models to shine. breaking barriers and challenging beauty standards. Isiorho’s commitment to diversity and inclusion in modeling is a driving force behind her recognition on the BOF 500 list. CLINT 419: THE STREETWEAR TRAILBLAZER CLINT 419, the founder of the fast-rising UK-based streetwear brand “Corteiz,” is rewriting the rules of fashion with his unique streetwear creations. His brand has gained a dedicated following for its edgy and distinctive designs making him a rising star in the fashion world. CLINT 419’s presence on the BOF 500 list underscores the growing influence of streetwear in the broader fashion landscape. In conclusion, the 2023 BOF 500 list celebrates the incredible diversity of talent in the global fashion industry and these African creatives have rightfully earned their spots on this prestigious list. From musicians and designers to photographers and model managers they are shaping the fashion world in their own unique ways and inspiring others to embrace the rich tapestry of African culture and creativity. Their inclusion is a testament to the ever-expanding influence of African fashion on the global stage, and we can’t wait to see what they’ll accomplish next.

AFRICANS SHINE BRIGHT ON THE 2023 BOF 500 LIST Read More »

INTRODUCING AJANÉÉ – A FINALIST FOR THE GREEN ACCESS 2023 PROGRAM

Editorial /

In the vibrant world of Nigerian fashion A new star is emerging; that new star is AJANÉÉ. This sustainable Nigerian brand has recently been announced as one of the finalists of the Green Access 2023 program, set to showcase their innovative creations on the prestigious Lagos Fashion Week platform. AJANÉÉ’s presence at this event underscores their pivotal role in shaping Africa’s circular fashion economy. AJANÉÉ UPCYCLED AJANÉÉ’s journey into sustainable fashion is epitomized by their “AJANÉÉ UPCYCLED” capsule collection a bold exploration into the realm of conscious design. The heart of this collection lies in the art of upcycling and repurposing second-hand clothing sourced from local flea markets. In a world inundated with fast fashion, AJANÉÉ brings a refreshing change by crafting well-thought-out garments that carry consciousness throughout their lifecycle. One of the standout features of AJANÉÉ’s approach is their ability to channel consciousness into their designs. Each garment tells a story of transformation, a narrative of old becoming new, and an ode to sustainability. This capsule collection captures the essence of the circular fashion economy by closing the loop and giving fashion enthusiasts the opportunity to embrace eco-consciousness without compromising on style. STUDIO SERIES 01-23 – SATIN PATCHWORK BAG AJANÉÉ doesn’t stop at upcycling; they continue to push the boundaries of sustainability with their “STUDIO SERIES 01-23 – SATIN PATCHWORK BAG” capsule collection. This collection is a true sensory delight, playing with colors and textures in a captivating way. It achieves this heightened sensory appeal through the intricate patchwork system using irregular cuts from production offcuts and fabric remnants. In every “STUDIO SERIES 01-23 – SATIN PATCHWORK BAG,” You’ll find a fusion of creativity and consciousness. The bags are not just accessories; they are a manifestation of artistry and sustainability intertwined. By making use of fabric remnants that would typically go to waste AJANÉÉ showcases how innovation and resourcefulness can go hand in hand in the world of fashion. AJANÉÉ’s creations are more than just clothes and bags They are conscious garments crafted with intention. Their dedication to sustainable practices and their ability to transform discarded materials into coveted fashion pieces, setting them apart as a brand to watch on the Lagos Fashion Week stage. As we look to the future of fashion, AJANÉÉ serves as an inspiring example of how designers can make a difference in the industry. They remind us that sustainability and style can coexist harmoniously creating a brighter and more environmentally-friendly fashion landscape for generations to come. So, keep an eye out for AJANÉÉ at Lagos Fashion Week, and witness the next generation of designers shaping Africa’s circular fashion economy, one conscious garment at a time.

INTRODUCING AJANÉÉ – A FINALIST FOR THE GREEN ACCESS 2023 PROGRAM Read More »

INTRODUCING DAILY PAPER’S FALL/WINTER ’23 COLLECTION: “WORDS THAT GUIDE US”

Fashion News, Lookbook /

Welcome to the world of Daily Paper’s Fall/Winter 23 collection where the streets of the UK meet the essence of Africa in a harmonious blend of high-end fashion. Entitled “Words that Guide Us,” this season’s collection invites you to embark on a journey through contemporary streetwear, redefined with a touch of luxury. In this latest offering, Daily Paper introduces an array of striking styles characterized by bold colorways and the sumptuous feel of premium fabrics, showcased through impeccably crafted jackets and bombers. Each piece encapsulates the brand’s commitment to blending comfort and style seamlessly. What sets this collection apart is its profound source of inspiration, drawn from the heart of Somalia. With intricate embroidery, captivating graphics, evocative artworks, and expressive prints. Daily Paper pays homage to the rich heritage and cultural tapestry of this East African nation. In a world that’s constantly evolving, words are the threads that bind us together. They hold the power to convey emotions, tell stories, and connect us to our roots. Daily Paper’s “Words that Guide Us” collection is a testament to the idea that fashion isn’t just about clothing It’s about communication, expression, and connection. With a palette of new colorways and the use of sumptuous fabrics Daily Paper has elevated streetwear to new heights. This season, you can expect to see pieces that not only look and feel luxurious but also embody the spirit of street culture. Check out looks from the Daily Paper’s fall/winter 23 collection below. Photography: @mylan.rosendaal.studio

INTRODUCING DAILY PAPER’S FALL/WINTER ’23 COLLECTION: “WORDS THAT GUIDE US” Read More »

AMAVES UNVIEL “HOLES” CAMPAIGN: A FUSION OF SUSTAINABILITY AND SELF-REFLECTION

Lookbook /

In the vibrant world of Nigerian fashion, the brand “Amaves” has emerged as a beacon of innovation and sustainability. This rising star has captured the essence of both experimental design and eco-consciousness. Inspired by the hauntingly beautiful song ‘Holes’, from Passenger’s album “All The Lights” Amaves’ ‘Holes’ capsule campaign is a testament to the brand’s commitment to pushing boundaries and challenging conventional norms. The collection’s evolution extends into ‘Holes: Patchwork Dry ’24,’ which delves deeper into the theme of self-reflection, celebrating individuality and embracing both the joyous and melancholic moments of life. Creative Director Hassan Abiodun (@amavesstyle) spearheaded this extraordinary collection collaborating with talented artisans Ajuwon Anuoluwapo (@lacream) and Kehinde Osunbade (@artwiseconcept). Together, they embarked on a journey to create fashion that not only tells a story but also highlights the importance of sustainable practices in the industry. The ‘Holes’ capsule campaign is a visual and emotional feast for the senses. Each piece embodies the essence of the song that inspired it, with designs that are both striking and thought-provoking. The capsule seamlessly blends contrasting elements of light and darkness happiness and sadness, past and present all intricately woven into the fabric of each garment. Amaves’ ‘Holes’ capsule collection is more than just clothing It is an experience, an expression, and a journey towards a more sustainable and introspective fashion world. This extension of the collection celebrates the idea that the metaphorical holes in our lives whether caused by sadness or happiness, can be filled with the memories of good times Check out the looks from the campaign below. TEAM CREDITSHOLES-PATCHWORK DRY ‘24Label Amaves (@amavesofficial ) Producer: OM20 Production Ltd. (@om20creative_project )Production Assistant 1: Eniyangbagbe olasumbo boluwatife (@Tife _toke )Assistant 2: Animashaun fatiu Sinmisola (@afrikconcept )Assistant 3: Ruquoyah Adisa (@rikkiruby12 )Creative/ Artistic Director & Stylist: Hassan Abiodun (@amavesstyle )Shoes by Maliko Studio (@malikostudios ) Campaign Photographer: Jalalah Adesina (@ijalalah ) Lookbook Photographer: Aremu Oluwatobi (@monseiur_oluwatobi ) Styling Assistant: Deborah Olusanya (@debbysanya_ )Casting Director: Hassan Abiodun (@amavesstyle )Male Model: Oladejo Williams (@bornadrimer )Female Model: Ekundayo Victoria Yinka (@victoria_olayimika )Location manager (@om20creative_project )Hairstylist: Eniyangbagbe olasumbo boluwatife (@Fascinating_ hairstyles )Nails Technical: Eniola Afolabi Elizabeth (@afolabienihola)

AMAVES UNVIEL “HOLES” CAMPAIGN: A FUSION OF SUSTAINABILITY AND SELF-REFLECTION Read More »

NEIMIL: CRAFTING AUTHENTIC AFRICAN STORIES THROUGH DESIGN, FASHION, AND ART

Editorial /

In the vibrant tapestry of South African creativity, Neimil stands out as a beacon of innovation and authenticity. Founded in 2018 by Keneilwe Mothoa and Lubabalo Mxalisa this design and lifestyle brand has been making waves by telling genuine African stories through their passion for design, fashion, and art. Neimil seamlessly merges these worlds to craft uniquely designed hand-crafted products that are a perfect fit for the modern space or closet. DESIGN, FASHION, AND ART CONVERGE At its heart, Neimil is a celebration of African heritage and culture. Keneilwe and Lubabalo share a profound love for design and photography which serves as the foundation of their creative journey. By combining these disciplines, they have created a brand that is deeply rooted in their South African heritage while resonating with global audiences. AUTHENTICITY SHINES THROUGH What sets Neimil apart is its commitment to authenticity. Every product, whether it’s a piece of clothing, an art print, or a home décor item reflects a genuine connection to African stories, traditions, and aesthetics. The founders draw inspiration from their surroundings, from the rich landscapes of South Africa to the vibrant cultures that shape the nation. HAND-CRAFTED EXCELLENCE Neimil takes pride in its dedication to craftsmanship. The brand’s artisans put their heart and soul into creating each product ensuring that every piece is a work of art. This dedication to hand-craftsmanship not only makes Neimil’s offerings unique but also contributes to the preservation of traditional skills and techniques. PERFECT FOR THE MODERN SPACE OR CLOSET Neimil’s range of products is as diverse as its founders’ creative influences. From intricately designed homeware that can elevate any living space to fashion that merges contemporary style with African flair, Neimil offers something for everyone. Their products are designed to seamlessly fit into modern lifestyles, adding a touch of African elegance to your surroundings or wardrobe. A COMMITMENT TO SUSTAINABILITY Beyond their design prowess, Keneilwe and Lubabalo are environmentally conscious entrepreneurs. Neimil is committed to sustainable practices, using eco-friendly materials and minimizing waste wherever possible. This commitment to responsible production aligns with their vision of a better future where authentic African stories and sustainable practices go hand in hand. THE FUTURE OF NEIMIL As Neimil continues to grow its founders remain true to their vision of telling authentic African stories through design, fashion, and art. Their brand serves as an inspiration to both aspiring creatives and established artists proving that a love for one’s culture, coupled with creativity and dedication, can lead to remarkable success. In a world hungry for genuine stories and meaningful connections, Neimil is a testament to the power of merging passion with purpose. Keneilwe Mothoa and Lubabalo Mxalisa have not only created a brand but also a movement, one that embraces the beauty of Africa and shares it with the world through design, fashion, and art. Neimil is more than a brand; it’s a journey, a story, and an invitation to explore the richness of African culture through creativity.

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