free the youth 2023 usa tour

Ghanaian street wear brand (F.T.Y) free the youth is widely considered as one of the biggest streetwear brands from the African Continent. put in the same category as the likes of casablanca from morocco and vivendi from Nigeria. free the youth was founded by a crew of fashion Entrepreneurs in Accra dedicated to constantly pushing the boundaries of the Ghanaian street wear and music community and Neo African street wear culture as a whole. it was with such mindset, the brand announced a U.S.A tour that officially took off on the 28th of April in Virginia beach and will run till the 11th of June. making stops in hot spots like Virginia, Washington, Atlanta, Miami, and others. the brand has previously conducted a successful European tour in 2022. SOMETHING IN THE WATER X F.T.Y To kick off free the youth U.S.A tour in the biggest way possible the brand collaborated with “something in the water” presented by Walmart a festival put together by the creative polymath that is Pharrell Williams. free the youth curated a pop-up on festival grounds with limited edition merch. showcasing along side recognized brands like billionaire boys club, human race and adidas. there was also a live screen-printing workshop with @google  and and official festival party to end the event that held from the 28th till the 30th of may. F.T.Y X SOMEWHERE The next stop during the tour is the capital, Washington D.C hosting a pop-up the somewhere store. free the youth set up at the Stockist on the 6th of may the Washington D.C store stocks brands like New Balance, ERL, Salomon and Rick Owens. NEXT UP; NEW YORK New York is the next stop in the tour for the brand. on saturday the 13th of may F.T.Y will unveil latest collections, projects and other surprises all at the restocked nyc retail store. so far the tour has been truly engaging to say the least and we cannot wait to see how it all unfolds. check out the other stops for the tour below