The Nigerian jersey has long been synonymous with vibrant design and cultural pride. Year after year, it has captured the attention and admiration of sports enthusiasts and fashion aficionados alike.
In 2024, the spotlight shines on a new milestone—the Olympic Kit for the Nigerian National Team.
This year, the prestigious task of designing this kit falls to Actively Black, a premium athleisure wear brand that has taken the sports fashion world by storm.
A Brand with a Mission
Actively Black is not just another athleisure brand; it is a movement. Founded by former professional basketball player Lanny Smith, Actively Black was born out of a need for greater representation, ownership, and reinvestment in black communities.
Smith saw a glaring void in the marketplace, where existing brands were profiting billions by exploiting black talent, culture, and consumerism without giving back. Actively Black’s mission is to uplift the black community, improve mental health and physical fitness, and reinvest profits back into the very communities that inspire their designs.
The Nigerian 2024 Olympic Kit: A Historic Collaboration
The Actively Black Team Nigeria merch is a symbol of pride and unity. This limited-edition collection commemorates the historic collaboration between Actively Black and the Nigerian Olympic Committee.
The kits were exclusively available for pre-order on July 7, 2024, creating a buzz among fans and supporters worldwide.
Actively Black has taken this legacy to new heights with their innovative and culturally resonant designs. The founder, Lanny Smith, remarked, “For an American brand to dress the Nigerian team is proof that Actively Black was built for the black community.”
For the Nigerian National Team’s home shirt, the design is a celebration of Nigeria’s rich heritage and dynamic culture. Known for their distinctive and vibrant patterns, Nigerian jerseys have always stood out on the global stage.
Craftsmanship and Community
In keeping with their mission to reinvest in black communities, Actively Black has collaborated with the indigenous Lagos-based Lekki Garment Factory to create the opening and closing ceremony attire for the Nigerian Team.
This partnership ensures that the production process supports local artisans and businesses. The fabrics used in the kits are sourced from Afrikstabel Textile Company, another Nigerian enterprise renowned for its high-quality materials and commitment to sustainability.
This collaboration not only showcases the best of Nigerian craftsmanship but also provides economic opportunities for local workers.
Proceeds from the sales of the Actively Black Nigerian merch go towards supporting Team Nigeria athletes and the workers at the Lekki Garment Factory. This initiative underscores the brand’s commitment to social responsibility and community empowerment.
Standing Out on the Global Stage
The Nigerian 2024 Olympic Kit is a testament to Actively Black’s dedication to excellence and cultural representation.
The designs are bold, dynamic, and unmistakably Nigerian. Each piece in the collection reflects the vibrant energy and spirit of the Nigerian people.
From the intricate patterns to the national colors, every detail has been crafted to honor Nigeria’s heritage.
check out the pieces below.
photographer: sammyoguejiofor
14 thoughts on “THE BOLD NEW LOOK OF ACTIVELY BLACK TEAM NIGERIA MERCH”
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