“WHAT IF LOVE NEVER COMES?” ORANGE CULTURE FW23/24

David courage-ode
| March 8, 2023

After an extremely publicized and taunting valentine festive season in February. the orange culture FW23 collection asks a very unconventional question. a question that even if most people won’t admit, is truly terrifying. “what if love never comes?”

Adebayo oke lawal, the chief executive and creative director at orange culture. (who is also a member of the BOF 500 class 0f 2022). had this to say concerning the brand’s Fall/winter 2023/2024 collection that was presented in the tranoi showroom in Paris;

“there is something redemptive about asking ourselves important questions. especially the ones that society never quite allows us to ask. with this collection I wanted to introduce a new curiosity on belonging. what we own, and to whom we belong.”
Adebayo oke lawal

Mr lawal, AKA the orange nerd. saw a gap in how we socially segregate ourselves. our need to “be complete”.

that was what inspired this collection, a honest campaign for authentic self-love. why do we accept the illusion that we are incomplete by ourselves? or that we need a significant other to be made whole? so what if love never comes?

what will we do then?

The collection seeks to stimulate us to take-on the challenge of finding individual wholeness.

we should look to other sources for purpose and identity.

The pieces from this collection were on display at the tranoi show room from the 2nd to the 5th of march. the collection featured an extensive color pallet, with very intricate garments. something the brand has been know for over the years. hand-stitched waves, Yoruba embroidery and woven fabrics were some of the methods used in manufacturing. the photography and styling of the collection, placed it in a context where questions just have to be raised and answers supplied. with how distinct each outfit is, can these garments co-exist together?

check out the full collection below