The story of Daniel Adetona isn’t just one of talent; it’s one of sheer grit, dedication, and a refusal to play by traditional fashion rules.
If you’re scrolling through his social media, you might catch a glimpse of his creative trajectory.
But make no mistake, the digital snapshots only reveal a fraction of his journey. From his undergraduate days in Nigeria to his graduate studies in London, Daniel’s career has been a masterclass in evolution.
Building a Legacy from Ground Zero
Long before Prayr Studios became a buzzword, Daniel was simply a guy with an eye for style and a knack for turning heads.
Back in university, he didn’t just dress well; he dominated. Winning “Best Dressed” in his department wasn’t a casual achievement; it was a statement.
It signaled the birth of someone who would soon enter the conversation on how to redefine how functionality and fashion could coexist.
With a growing reputation, Daniel didn’t stop at personal accolades. He began styling and creatively directing for rising stars like Blaqbones, Ckay, and Victory. These collaborations weren’t just about picking outfits; they were about curating looks that elevated these artists’ personas and gave them a visual edge in a saturated industry.
The Jacket That Changed Everything
Daniel’s big break? A jacket that wasn’t just a jacket. His dual-purpose jacket, which could transform into a functional bag while maintaining its form as a cropped jacket, went viral.
This wasn’t just a fashion gimmick—it was innovation at its finest. It redefined the idea of versatility in clothing, making it clear that Daniel wasn’t here to create ordinary garments; he was here to solve everyday problems through design.
The success of this piece led to the founding of Prayr Studios in 2021. The design studio has since become synonymous with functional wear that challenges conventions and rethinks how we interact with clothing.
Meeting the Icons
As Daniel’s influence grew, so did his network. Meeting industry heavyweights like CLINT 419 and Samuel Ross wasn’t just a milestone—it was a testament to his growing recognition within the fashion world.
These connections, however, are more than just names to drop; they’re inspirations that fuel his next-level designs.
Dr. Martens 2 in 1 Boots: A Game-Changer
If you thought a jacket that turns into a bag was impressive, Daniel’s latest project takes versatility to new heights.
In collaboration with Teddy Opong and engineered by Dr. Martens, Daniel developed a 2 in 1 shoe that shifts effortlessly between a low loafer and a high-top boot.
This isn’t just footwear—it’s a modular masterpiece that adapts to different looks and environments with ease.
The Dr. Martens collaboration isn’t just about aesthetics; it’s a functional solution for those who need their shoes to do more than just look good. It’s a reflection of Daniel’s ethos: fashion should work for you, not the other way around.
The Future of Functional Wear
The journey of Daniel Adetona from a university fashion icon to the founder of Prayr Studios is a testament to what happens when creativity meets purpose. His designs aren’t just clothes; they’re tools that enhance the wearer’s experience, blurring the lines between functionality and style.
As he continues to innovate, one thing is clear: Daniel isn’t just reshaping functional wear—he’s setting the standard for what it should be. Whether it’s a jacket that turns into a bag or Dr. Martens 2 in 1 boots, his work challenges the status quo and redefines what’s possible in fashion.
And this is just the beginning.
