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Branding Tips

WHAT TO KNOW BEFORE STARTING A BRAND OR BUISNESS IN NIGERIA

Branding Tips /

you absolutely need to know these tips before you start a brand or business in Nigeria, if you want to be ahead of the majority there are tons of tips online on what to do before starting your business or brand. from legal advice, management tips, to structuring and writing your business plan. all of these are great, but we are not trying to create a generic business start up article we want to take a look at the aspects that you must come to terms with before starting a business in Nigeria, online or offline. these tips will apply in any part of the world, they’re not just applicable to Nigeria. Now the chances are you are reading this because you’re either running a brand/business or just about too start which, I must confess, is really not that easy or “fancy” (like most entrepreneur’s make it seem), but definitely worth it. here are some tips to know before starting a brand or business in Nigeria; First up, when you’ve decided you want to build a brand because of the ostentatious life you’ve seen your entrepreneur-peers living I must emphasize that: 1. it is absolutely NOT for everyone 2. if you’ve decided entreprneurship is for, you must solely do it for the passion, nothing more, nothing less. pick an aspect you are most passionate about, not something you think will give you easy money WHY FOR THE PASSION? because that passion lives inside you & will sustain you when the going gets tough & the money stops flowing. Note: There is no entrepreneurial journey that doesn’t meet some type of rough patch during growth, at least, so be prepared. Okay, chill out, I’m not here to scare you! Secondly, when picking a name for your brand business make sure its a Timeless-Name, I mean that kind of brand name that makes people ask for the inspiration behind your brand/business Name. that already makes for a good conversation starter and a great first pitch. now we’ve got our passion in-check and a good brand name to follow, what’s next ? I’ll advice at this point to get the company registered but this can be ignored, especially if your starting with zero capital but please soon as you start earning under the brand name, make sure you do this (A lot of Nigerian’s tend to ignore this) especially if you plan to grow the brand. At some point,, it just needs to be done. All that legal stuff is important but you can get away with not setting it up at first especially in Nigeria. You also have to identify which social channels will best suit your new business, Instagram for more visual content Twitter for more Written content; Facebook for both visual & written content, Printrest, Snapchat, Tumblr; and the list goes on, just depends on the characteristic’s of your new business. granted, these tips are moving towards a more online inclined business which isn’t as popular as the more predominant physical business structure in Nigeria but never limit your business, the world is a global village, give your business as much visibility as you can. with the right social channels now identified for your business, what comes next is brand Logo which should be done professionally by a graphic expert Try and get the best you possibly can ( and not your friend, who you think can maybe give it a try). Now Lastly, whether it’s a service, clothing, food, art, travel or whatever kind of business you are about to start, or just started, you need to have a website, and by a site I mean an e-commerce website, ending with .COM, not a free site like what one of WordPress’es offers this site should be accompanied with a Mail, again, not Yahoo or Gmail. (a professional email with your company name attached, e.g., [email protected]) WHY DO YOU NEED A SITE? its simple, gives you a professional outlook, helps you stand out from competitors, easily gain consumers trust, helps introduce potential consumers to the range of services your business offers. it is more beneficial to your business than you can ever imagine I mean, imagine if we didn’t have this blog we wouldn’t have been able to pass this info easily, get it? so to sum it all up, what you need to know before starting a brand or business in Nigeria to stand out is; Note: an Instagram, Twitter, or Snapchat account is not just enough for your business, especially if you really want to be taken seriously, you just need that website. Did you find this information useful? please don’t hesitate to share & join our mailing list. For More on #branding101, please stay with us at EKPO, We will be giving more gems on How To Grow Your Brand The Best Way. Need Help Starting/growing your brand/business, please give us a call lets have a talk – +2348162978712 Bonus tip; in the spirit of generosity, here’s a link to 15 tips you should know from pro’s in the game before starting your business anywhere. Never forget, even if you are starting a brand, it’s still a business no entrepreneurial structure can stay afloat without adequate funding, so you’ve got to make sales as a business that you are. there you have it, folks, The basic things you need to know about starting a brand or business in Nigeria

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STEPPING UP THE STYLE GAME; DISCOVERING THE HOTTEST NIGERIAN MEN’S FASHION BRAND

Branding Tips, Editorial /

Get ready to elevate your style with the hottest Nigerian men’s fashion brands. Nigeria is not only a powerhouse in music and culture but also a leading force in fashion. From bold and vibrant designs to timeless classics, Nigerian menswear brands offer a plethora of options to suit every fashion-forward man’s taste. In this article, we will delve into the world of Nigerian men’s fashion and discover the trendiest brands that are making waves in the industry. Whether you’re searching for high-end luxury or innovative streetwear, Nigerian designers have got you covered. Each brand brings its own unique aesthetic and perspective, reflecting the diverse culture and heritage of Nigeria. Expect nothing less than exceptional craftsmanship, attention to detail, and a fusion of traditional elements with contemporary fashion trends. Stay ahead of the style game and embrace the sartorial expressions of these Nigerian menswear brands, Let’s dive in! THE RISE OF NIGERIAN MEN’S FASHION INDUSTRY Nigeria’s fashion industry has witnessed a remarkable rise in recent years, with men’s fashion taking center stage. The country’s vibrant culture and rich heritage have provided fertile ground for creativity and innovation in the fashion world. The rise of Nigerian men’s fashion can be attributed to several factors. Firstly, the growing middle class and increased disposable income have created a demand for high-quality, stylish clothing. especially in the major states like Lagos, Abuja, and Port Harcourt. Secondly, the emergence of social media platforms has given Nigerian designers a global platform to showcase their designs and connect with fashion enthusiasts worldwide. Lastly, the recognition and support from the Nigerian government and international fashion bodies have further propelled the growth of the industry. TOP NIGERIAN MEN’S FASHION BRANDS TO WATCH OUT FOR Nigeria is home to a plethora of men’s fashion brands that have gained international recognition for their unique designs and impeccable craftsmanship. Let’s take a closer look at some of the top Nigerian menswear brands that should be on your radar. 1. Mai Atafo Known for his impeccable tailoring and attention to detail Mai Atafo has established himself as one of Nigeria’s leading menswear designers. His designs effortlessly blend traditional African elements with contemporary styles, creating a unique aesthetic that appeals to modern men. 2. Orange Culture Led by Adebayo Oke-Lawal Orange Culture is a gender-fluid brand that challenges traditional norms and celebrates individuality. Their designs feature bold prints, vibrant colors, and unconventional silhouettes, making them a favorite among fashion-forward individuals. 3. Tokyo James With a focus on modern luxury Tokyo James has become synonymous with sophisticated menswear. Their designs exude elegance and refinement, incorporating clean lines, rich fabrics, and impeccable tailoring. 4. Yomi Casual founded by Olorunyomi Omoniyi Makun Yomi Casual has carved a niche for himself in the Nigerian fashion industry and has dressed several Nigerian celebrities and public figures. His designs are popular for their attention to detail and the use of high-quality fabrics. 5. Kenneth Ize Kenneth Ize’s work often features traditional Nigerian fabrics such as Aso-oke, a handwoven textile, and Ankara prints. He collaborates with local artisans and weavers in Nigeria to promote and preserve their traditional techniques while incorporating them into his designs. 6. I.N Qfficial Ifeanyi Nwnue is the engine behind Nigerian high-end clothing brand I.N official. The brand has slowly become one of the faces of the new wave fashion scene in Lagos, Nigeria. 7. Ugo Monye The founder and creative director of the eponymous brand is a prominent Nigerian fashion designer who has gained recognition for his innovative approach to traditional African attire, particularly men’s fashion. UNIQUE FEATURES AND STYLES OF NIGERIAN MEN’S FASHION BRANDS What sets Nigerian men’s fashion brands apart is their ability to seamlessly blend traditional elements with contemporary fashion trends. Nigerian designers draw inspiration from the country’s diverse culture, incorporating traditional prints, fabrics, and techniques into their designs. One of the unique features of Nigerian men’s fashion is the use of vibrant colors and bold prints. From Ankara and Adire prints to Aso-Oke fabrics, Nigerian designers embrace the richness of African textiles creating visually striking pieces that stand out from the crowd. In addition to the use of traditional prints, Nigerian menswear brands also excel in their attention to detail and craftsmanship. From intricate embroidery and beadwork to hand-stitched details, every piece is meticulously crafted to perfection. WHERE TO SHOP FOR NIGERIAN MEN’S FASHION BRANDS If you’re looking to add some Nigerian menswear brands to your wardrobe There are several options available, both online and offline. Many Nigerian designers have their own e-commerce platforms where you can shop their latest collections. In addition to online platforms, there are also physical stores and boutiques in major cities across Nigeria where you can find a wide selection of Nigerian menswear brands. These stores often offer a unique shopping experience, allowing you to interact with the designers and get a firsthand look at their creations. TIPS FOR STYLING NIGERIAN MEN’S FASHION BRANDS When it comes to styling Nigerian menswear brands The key is to embrace the boldness and vibrancy of the designs while still maintaining a sense of balance. Here are a few tips to help you style your Nigerian fashion pieces: 1. Mix and match: Don’t be afraid to mix different prints and patterns to create a unique and eye-catching look. Pair a patterned shirt with solid-colored pants or vice versa, for a balanced outfit. 2. Accessorize: Accessories can elevate your look and add a personal touch to your outfit. Consider adding statement jewelry, a stylish hat, or a unique belt to complete your look. 3. Experiment with layers: Layering is a great way to add depth and dimension to your outfit. Try layering a blazer over a printed shirt or adding a lightweight jacket to your ensemble for a stylish and polished look. HOW NIGERIAN MEN’S FASHION BRANDS ARE MAKING WAVES INTERNATIONALLY Nigerian menswear brands are not only popular within Nigeria but are also gaining recognition on the international stage Designers like Mai Atafo and Orange Culture have showcased their collections at international

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5 MILLENNIUM STYLE ICONS YOU SHOULD FOLLOW

Branding Tips, Fashion News /

Here are 5 millennium style icons you should know. When we hear the term “style icons” in Nigeria, our minds take us to the familiar names we all love and know, the likes of “Ebuka, RMD, Noble Igwe, hush puppy, etc”. No doubt, these men have all earned their places in Nigeria’s men’s fashion, but this article is dedicated to the up and coming, the next generation of fashion icons. This is meant to be figurative, but at some point, you must have felt like you have no clothes to wear. And the old ones have all been featured on your social media page. You definitely need to look out for these guys. From our frequent use of social media, the influencers we see on our screens can be the game changers of the fashion hype train from the bottom up. These millenniums know the rules of fashion and when to break them. When to experiment. From street wear to tailored, on-screen glamour to off-duty casuals, bespoke Ankara to native attires. Prepare to get schooled by the next generation of style icons.                        Olupekan Tijesunimi                                             @tijesu Just in case you think your too young to start making your prints on-this planet, let me introduce you to Olupekan Tijesunimi. A 22 year old lifestyle blogger with a niche in Fashion and Food, Freelance content creator/content developer, Wardrobe Stylist and a Chartered Accountant based in Lagos city. The 22year old, draws his inspiration from “everything around him” which guarantees us that he won’t be running out of inspirations any time soon. He has worked with Wilson’s Lemonade as their seasonal brand Ambassador, GT bank, Diageo, Tech-point Africa amongst other brands in the past. With his very unique and colorful wardrobe, he is surely the next generation style icons to look out for. Tijesunimi is a multi-faceted star with just as much shine in his attire.                                                            REMA                              @heisrema Rappers across the pond have a heightened taste for the garish. Which, in moderation, is no bad thing something REMA the 19 year old rapper songwriter knows all too well. REMA’s secret ingredient is authenticity.       He mixes colors and clashes wild prints unashamedly, but also maintain a comfortable look. And of course, who could forget those signature dread chains. This rapper, incorporates face masks into his stage outfits and still looks fire.                                    Lukas Sabbat                                     @lukasabbat You can’t mention Millennial fashion icon and leave out the 21year old Actor, Model Lukas Sabbat. Sabbat is the epitome of high-end street wear hype a stylist that’s worked with ASOS, iD and Nike. He manages to layer the expensive labels with more accessible ones too, and can seamlessly flit between classic and modern as a result. His fashion is said to be Gender fluid. he has been seen rocking a crop top effortlessly, with bare bottom Demi.                                  Jaden Smith                                    @c.syresmith    We don’t have to tell you that Jaden Smith is in a league of his own when it comes to getting dressed (or most things, actually). If you’ve seen even one paparazzi photo of him before today, you know the guy holds himself to a different set of style rules. In Jaden’s magical world, water bottles can be cell phones, fine jewelry can be hair ties, and recently-shorn locks can be handbags. Needless to say, the 21 year-old isn’t afraid to test run today’s weirdest and wildest fashion trends. He is a young man with some serious weight in the style sector, and he is shifting the boundaries of male fashion. He defiles any stereotypes in male/female styles. Smith has made it clear that he has no intention to conform to gender prescriptivism, so everyone who knows Jaden knows this: He wears what he wants, when he wants, with confidence. The best part? He does it, so so well.                                      Akin Faminu                                        @akinfaminu Always looking dapper anything he wears, this style icon is a trend setter and a life saver. I mean literally, to snag up a degree in medicine and still look like a snack is mind blowing. This young doctor adds levels into fashion which is not common in Nigeria. With all the studying and busy schedule you will wonder how he was able to still make time to explore his styles. He is giving a new definition to trends in a “white collar job”. He has worked with a handful of fashion brands in the country and has been featured in several online platforms including CNN Africa.

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REASONS WHY MANY CLOTHING BRANDS FAIL

Branding Tips /

If you are reading this reading this, it’s likely that you’re planning on launching a clothing line or you already have one. If you don’t fall under these categories still keep on reading, you might find this useful in other ventures. The birth of a clothing line is relatively easy; you desire a piece of the fashion action or you are a creative trying to get your ideas out to the world, you gather up the funds needed, pick a stand out name for your line or choose to make it an eponymous label (if you have a cool sounding name like Raf Simons), create few cool looking pieces that you envision everyone drooling for and boom! You have yourself a clothing line that people will empty their wallets for. If only it was that simple. It is easy to start a clothing line, but making it successful is the challenging part. Everyday new brands keep springing up and many quickly fade away from existences largely because of financial setback which is caused by the following: Lack of Passion Passion is an essential backbone behind any endeavor. Many fail at establishing a clothing line because they don’t have the passion for it; they are not ready for the work and challenges ahead. A dedicated and passionate mind will help one be more creative, surmounting obstacles and the reward will keep on rolling. If you are getting into the fashion world for the reward and gains only, you’re definitely going to fail. A look into the growth of Virgil Abloh shows how passion goes a long way into creating something iconic. Monotonous designs A major cause of failure for many clothing lines is sticking to a singular design approach when creating pieces. Initially successful, it tends to overtime become monotonous, boring, annoying and eventually disgusting to consumers. One must be prepared to take risks and try new styles and techniques. Experimenting can be attributed to the success of designers such as Yojhi Yamamoto and Rick Owens. In the words of Albert Einstein, “Creativity is intelligence having fun”. Pricing Pricing is another factor that leads to a clothing line’s down fall. This is also a sensitive issue as the purpose of business at the end of the day is to make gain, with money being put into design and production processes one expects to get that investment back with a little extra gain on the side. The ball is left on the court of the consumer to feel the need to get what you produce and part with their money in exchange for it. But then, who in their minds would pay N15,000 for a T-shirt? with no press,website and sells via insta DM (get serious guys).Clothes don’t have to be cheap but their price must be justified.  Make them know that they aren’t just buying a piece of clothing, they are buying a vision, an experience that is worth every penny and that’s where the next point comes in. Bad Marketing Marketing is an essential part in the development of a clothing line. The level of publicity you give your line determines its success and a lot of work has to be put into creating awareness about your creation. Out of all the mediums out there, the internet has become an effective and economical means of marketing, yet many fail or lack the knowledge needed to utilize this tool for this purpose. Creating an online presence such as a web store, an Instagram or twitter account are the first steps to take and also makes accessibility easier, collaborating with blogs or sending your pieces to influencers to show off are also ways of creating awareness and hype for your line. Also finding outlets such as pop up stores, posters, handbills would help as long as you get word out there, note: this marketing strategies (mentioned above) should be done repeatedly has new products drop – keeps your brands fresh in the mind of your consumers. From every disappointment there is a lesson to be learnt, the road to success is rocky but with hard work, determination and a productive mindset one achieve it. To creatives who are trying to share their vision with the world, avoid these stumbling blocks and watch yourself grow. Images: gardenmediagroup.com , Itzik Amiel, Teecraze.com Written by: Philip Ihechu of streetrepublicblog

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