Lookbook

The high-end ready-to-wear brand Ashluxe, has once again pushed boundaries by tapping into the ever-popular athleisure and sports jersey trend. Their latest capsule, the Olympiad 2.0 capsule, was unveiled in grand style. Ashluxe, led by the visionary Yinka Ash, has teamed up with Vertical Rave to create a memorable launch event. The occasion was a spectacular blend of entertainment and fashion, featuring a film premiere, X-games, DJ sets, musical performances, and, of course, an exhibition of the much-anticipated Olympiad 2.0 capsule. The Olympiad 2.0 collection is where sport meets style in a dazzling display of color and creativity. The collection features vibrant sport jerseys and electrifying t-shirts, designed to make you stand out whether you’re on the field or off. Each piece in the collection is a testament to Ashluxe’s commitment to quality and innovation. The Olympiad 2.0 capsule reflects the energy and dynamism of sports while incorporating the sophistication and style that Ashluxe is known for. The brand has seamlessly blended functionality with aesthetics, ensuring that each item is not only stylish but also practical for everyday wear. The electrifying t-shirts, on the other hand, offer a more casual yet equally eye-catching option, making them a versatile addition to any wardrobe. Ashluxe’s collaboration with Vertical Rave for the launch event added an extra layer of excitement and engagement. The film premiere provided a cinematic introduction to the collection, while the X-games showcased the athletic inspiration behind the designs. DJ sets and musical performances kept the energy high, creating an atmosphere that perfectly matched the vibrant and dynamic spirit of the Olympiad 2.0 capsule. check out some of the pieces from the collection below

For Allëdjo, the word contemporary isn’t just a cliché term. The unisex African clothing brand is committed to showcasing refined African craftsmanship while celebrating global culture. What could be more contemporary than that? Founded in 2017 by designer Kassim Lassissi, Allëdjo is more than just a fashion label. Designed and produced in Dakar, Senegal, the brand’s name means “nomad” or “traveler” in Yoruba, the native language of its Paris-born and Benin-raised designer. Allëdjo beautifully merges Lassissi’s passions for travel and style, with offerings of billowing silk shirts and pants, two-piece sets, and other staple separates that exude a spirit of wanderlust and luxury. Within its five to six years of existence, Allëdjo has garnered recognition from global fashion stakeholders such as BOF (The Business of Fashion) and Vogue. This acclaim is a testament to the brand’s unique vision and high-quality craftsmanship. The latest collection, “The Dahomey Escape,” epitomizes Allëdjo’s “quality over quantity” and “less is more” approach. This capsule collection features male and female sets with uniquely designed motifs on a mix of silk and polyester. According to Kassim Lassissi, “The Dahomey Escape” is a dazzling demonstration of how a garment can reconcile tradition and history with the expectations of today’s modern traveler, achieving a perfect blend of originality, lightness, and comfort. Photographer : @axlejozephCreative Mind : @itskassimCreative assistant + moving director : @iam.issakaModel : @terencefiringaModel : @karen_ametos Allëdjo is not just another unisex African clothing brand; it’s a celebration of cultural heritage and contemporary fashion. By staying true to its roots while embracing global influences, Allëdjo continues to prove that the fusion of tradition and modernity can create truly exceptional designs.

The “Do You Know Who I Am?” 2024 collection by FRUCHE, tackles the profound subject of identity

The Nigerian skate brand, Motherlan, has once again sparked attention with it’s latest release: the “Nigerian Gangster” capsule. This new collection, now available in their online store, is a testament to the creative prowess and cultural depth that Motherlan is known for. With 10 new items, this capsule drop showcases the brand’s dedication to merging fashion with cultural commentary. Motherlan is more than just a skate brand; it’s a tight-knit community of innovators and influencers including UK-Nigerian street icons like Slawn, Soldierboyfriend, Onyedi, and Trill Tega. Their latest release, the “Nigerian Gangster” capsule, is a reflection of the eclectic influences that define Motherlan’s unique style. Drawing inspiration from a variety of cultural themes, the pieces incorporate Christian motifs nods to Nigerian groups and institutions, and other hidden streetwear references that true fans will appreciate. The new capsule is not just about the aesthetics; it’s about the experience. Motherlan employs guerrilla marketing tactics that keep their audience on their toes. The online store is open for a mere 72 hours, creating a sense of urgency and excitement among their fans. This limited-time availability ensures that the demand for their products remains high, feeding the raw hunger and desire of their dedicated followers. Motherlan refers to themselves as a cult, and this is evident in the passionate community they’ve built. Driven by a spirit of youth and creativity, Motherlan continues to foster a sense of belonging among its members. Each release, including the new “Nigerian Gangster” capsule, is a celebration of culture, identity, and the power of community. For those eager to get their hands on the latest pieces, the “Nigerian Gangster” capsule is a must-have. check out some of the items from “Nigerian Gangster” capsule below

Introducing “From Rags (Lati Akisa),” the latest collection from Born Star ng, the sustainable fashion brand founded by the visionary Ade Damola Adebayo. Debuting at Lagos Fashion Week official Woven Threads on April 19th, and in collaboration with The Maison Mystic for accessories, this collection is a social experiment and a statement on sustainability. Born Star ng, under the creative guidance of Ade Damola Adebayo, has consistently pushed boundaries in the Nigerian fashion scene since it’s very recent emergence, with its innovative approach to sustainability. With Project 3, “From Rags (Lati Akisa),” they continue to challenge the fast fashion mentality by transforming discarded materials into high-value pieces. Adebayo shares, “Through this collection, I hope to inspire a shift in values, encouraging viewers to rethink their relationship with clothing and consumption.” “From Rags (Lati Akisa)” is a masterful blend of artistry and environmental consciousness. Each piece in the collection is crafted from leftover fabrics and second-hand garments sourced from local markets. This not only minimizes waste but also maximizes creativity, turning what is often deemed waste into beautiful, wearable art. The collection serves as a platform for local artisans to showcase their skills in upcycling, hand knitting, embroidery, and complex patterning. By providing fair compensation and empowering the artisans responsible for the collection, Born Starng promotes a more equitable and community-driven approach to fashion. This initiative not only highlights the incredible talent within the Nigerian fashion industry, but also emphasizes the importance of sustainable practices in creating high-quality fashion. Models: @thesamuelamachree @blaq_fave @o.obaze @ibukungrace_ @Chideraenwelum @oyinlolaokunlola_ @_realfathia Images : @adedamola.bng Photography: @samiist_photography_ Creative direction and footwear designer: @adedamola.bng Makeup Artist : @fablooksbykenny Upcycling Nigerian brands like Born Star ng are leading the charge in redefining the fashion industry. Their commitment to sustainability and community empowerment is evident in every stitch of the “From Rags (Lati Akisa)” collection. By transforming discarded materials into exquisite fashion pieces, they challenge the disposable nature of fast fashion and foster a greater appreciation for the craftsmanship involved in creating sustainable fashion. Join Born Star ng and Ade Damola Adebayo in this journey towards a more sustainable future. The “From Rags (Lati Akisa)” collection is about changing perspectives and inspiring a more thoughtful approach to consumption. This collection is a testament to the beauty of creating something extraordinary from what others might overlook proving that with creativity and dedication, fashion can indeed be sustainable and equitable.