Denola grey is the new face of Fenty beauty.
(well, he and six other ambassadors actually).
The cosmetic brand founded by Rihanna
partnered with boots UK ltd, a British health and beauty retailer/pharmacy
to select a group of “Fenty Faces” to feature
in the upcoming boots UK campaign for Fenty UK.
Denola along with six other winners
were selected from thousands of entries all over the UK to represent the brand.
the team at Fenty believe the seven representatives
truly reflect the Fenty brand ethos inside and out.
THE FENTY BRAND
The Fenty brand is known for it’s inclusive approach to beauty
and beauty products.
developing formulas that work for all skin types, and pinpointing universal shades.
last year, the brand decided to by-pass booking models the traditional way
for campaign shoots.
so in partnership with boots UK, they came up with Fenty Faces.
the Nigerian actor and model has a significant audience on Instagram
he is known for his allure and fluid sense of style.
hence, his selection as one of the faces of Fenty deal.
he is joined on the list by fellow underground Nigerian digital creator, Priscilla Olu
to represent one of the biggest beauty brands in the world with a net worth of over 2 billion dollars.
the other ambassadors include; Christian Colaluca McNally, Nicky Lanceley, Sahara, Maxine, and Kez
