In the vibrant landscape of Nigerian fashion, several brands are emerging as trailblazers, captivating audiences with their unique stories and distinctive styles.

These brands, spanning streetwear to bespoke fashion, are not only making waves locally, but also gaining recognition on the global stage.

Here are some Nigerian brands to watch out for in 2024:

MEJI MEJI

Founder: Tolu Oye
Meji Meji stands at the intersection of contemporary fashion and cultural pride

drawing inspiration from the beauty of nostalgia to celebrate black culture.

Founded by Nigerian-American Tolu Oye in 2020, the brand, meaning “double” in the Yoruba language, has garnered endorsements from notable figures such as Ayra Starr, Tems, and Tiwa Savage.

Meji Meji’s ready-to-wear collections resonate with a passionate audience eager to embrace their roots through fashion.

FOREVER EARTH

Forever Earth is more than a streetwear brand; it’s a community-driven movement.

Infused with a strong sense of kinship, the brand’s graphic prints on staple streetwear pieces are gaining popularity.

Beyond clothing, Forever Earth has created a platform for its dedicated supporters

to connect through events like rave parties, fostering a sense of belonging among its growing community.

BY WUZZY

Founder: Wuzzy Omilaye
By Wuzzy has swiftly become a powerhouse in Nigerian women’s wear.

earning recognition at the 2023 Lagos Fashion Week.

Founded by Wuzzy Omilaye during the 2020 lockdown

this sustainable denim brand empowers women while minimizing waste.

By Wuzzy’s commitment to environmental consciousness

and stylish designs makes it a standout in the Nigerian fashion scene.

BOLA PSD

Founder: Olaniyan Adebola (Bola PSD)
Bola PSD, the brainchild of graphic designer, illustrator, and creative director Olaniyan Adebola

has captured attention in just two years.

With pop-ups in Abuja, Lagos, and Toronto

Bola PSD’s popularity mirrors the larger-than-life persona of its founder.

The brand seamlessly blends bold graphics and unique designs, creating a visual feast for fashion enthusiasts.

WWYD

Founder: Ayanfe Olarinde
Short for “What Would You Do?” (WWYD, initiated by visual artist Ayanfe Olarinde

brings a fresh perspective to Nigerian genderless streetwear.

Ayanfe’s international acclaim as a visual artist extends to the clothing line

which merges traditional silhouettes, bold prints, and contemporary design.

WWYD is set to redefine boundaries and challenge conventional fashion norms.

BL BRAND

BL Brand is on a mission to redefine perceptions surrounding the Adire fabric

a traditional dyed fabric by the Yoruba tribe.

Over its three years of existence, the brand has evolved beyond Adire

exploring various mediums to craft attires that weave captivating narratives.

BL Brand continues to be a symbol of creativity, tradition, and innovation in Nigerian fashion.

As we step into 2024, these Nigerian brands are not just labels

They are storytellers, cultural custodians, and pioneers shaping the future of fashion both locally and globally.

Keep a keen eye on these names as they continue to push boundaries

redefine norms, and inspire a new era of sartorial expression