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Rema

HOW REMA’S STYLE AND SOUND EVOLVED

Over time, we have seen Rema’s style and sound evolve gradually but consistently. from the e-boy inspired freestyler who went on to drop his debut self titled EP in 2019. to the raging king of the ravers who currently has the highest charting Afrobeats song of all time. we’ll take a look at some of his distinct sound and style features over the years and some of our favorite looks from the different sonic era’s of the extremely versatile Afro popstar. 2019 Braided Dreads Rema It’s 2019, Nigeria and the world have no clue what’s about to hit them. following the release of his debut, self-titled E.P., the Mavins/Jonzing Records superstar received critical acclaim almost immediately. despite the initial backlash for his unprecedented sound (something he still has to deal with to date), he still managed to gain a strong following that has steadily been on the rise. This sonic era of Rema is when he introduces what we would describe as “an afro-fusion mix of Indian-Esque flow and catchy Benin-influenced slangs”. he also shows of his western influenced trap sound with tracks like why and more of it later on with his freestyle EP. Rema also arguably made Afrobeat/fusion EP’s popular during this period, and it would become a template for upcoming artists. As for his style, Rema has definitely always been a stylish person. but this version of Rema was still very experimental, and he hadn’t really come into his own. he was still the adorable, very talented young kid with insane trap and afro pop freestyles who had just gotten signed to a Big record label. cross bags/chest rigs/fanny packs chains on the hair and neck, baggy fits, and short pants. these were some of the distinct features of Rema’s style during this period. Pre-Album Rema Slowly but surely, Rema grows more confident in his style and sound. he’s in a new dimension now, literally. the song with Skepta and JAE5 dropped during this period along with a couple of bangers as he gears up to release his debut album. a new haircut, two-piece outfits, shirtless styling selected expensive-looking accessories and some mono chromatic looks were some of the features that defined this era. Post-Album Rema Upon the release of his debut album “Rave and Roses,” Rema is set for world dominance. featuring the multi record breaking smash hit with Selina Gomez, “Calm down”, Rema sound is more confident than ever. The song initially gained traction as a single off the album before the remix featuring The Pop Artist. The Collab resulted in the highest-charting hit from an Afrobeat’s lead artist in Billboard Hot 100 history, and the most streamed “African song” of all time. This current version of Rema is just a build-up on the previous version. he is more confident than ever in his sound, in his skin, and in his style. we’re seeing him experiment more with designer and high-end pieces. occasional neck ties, more shirtless styling tank tops, signature face masks and beanies/head gear are reoccurring themes of this current era. the Afro-pop superstar has fully embraced this new rave-core aesthetic. Rema has definitely evolved style-wise and sonically it’s interesting to see where he takes it from here. Ravage Rema This was arguably his most experimental era visually, this version of Rema, (named after his Ravage EP) unlocks a new look for the Nigerian Afro-fusion star. He embraces a more refined street-style look featuring a bold new hairdo and trademark jewelry.This era is particularly marked by his controversial O2 performance.We should honestly expect nothing but theatrics from a Rave Lorde.But, as it turns out, wearing a mask and mounting a stationary horse for a stage performance, will only get you “demonic” and “satanic” allegations. as for his sound, we hear even more taunting and provocative slangs from the MAVINS artist in his music. Next level production, ultra hyped execution, and borderline arrogance in his lyrics as some of the key characteristics of this version of Rema HEIS H.I.M We thought we had witnessed the unexpected, until “HEIS” came along. Rema isn’t holding back at this point, he goes all out visually and sonically. during the rollout, he leaned into a grunge, punk aesthetic so it was hard to determine what to expect next from the Afro-raver that was until he dropped the snippet to the unconventional “HEHEHEHE”. As is the case with most experimental sound, it was received with initial backlash until the audience warmed up to it. Extreme deep and low Pitches, punk inspired adlibs, and full blown arrogance in his lyrics are some of the characteristics of this era. the instrumentals featured even more advanced production with Afro fusion beats on rock and roll strings, and a variety of samples. All in all, the majority of his sound at this point is New age Rave/Mosh inspired music, while still maintaining his roots As for his style, he continues to build on what he had going during his Ravage era. we see a lot of darker colors, more unconventional accessories, and more piercing’s. we also see Rema wear more designers with a cult following, e.g Balenciaga, Alexander Wang, etc He also attends his first louis Vuitton show during this era, shining even more light on his stylish persona. Rema is definitely one of the most exciting artists out of this country, what do you think is next for Rema’s sound and style?

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AFROBEATS MAKES HISTORY AT THE 2023 MTV VMA’S

Afrobeats makes history with Rema and Selena Gomez at the VMA’s. The 2023 MTV Video Music Awards (VMAs) was a night of musical celebration where some of the biggest names in the industry gathered to honor outstanding achievements in music videos. While the event showcased remarkable talent from various genres one moment stood out and made history – the award for Best Afrobeats Song going to “Calm Down.” a collaborative masterpiece by Nigerian Afro-fusion sensation Rema and international pop sensation Selena Gomez. This win marked not only the first-ever victory for an Afrobeat song in the newly introduced category but also a significant milestone, as “Calm Down” became the first Afrobeat track to amass a staggering billion streams on Spotify. The Best Afrobeats Song category was fiercely contested with notable contenders like Asake and Fireboy’s “Bandana,” Davido and Musa Key’s “Unavailable,” Wizkid and Ayra Starr’s “2 Sugar,” Libianca’s infectious “People,” and Burna Boy’s “It’s Plenty.” “CALM DOWN”: A GLOBAL SENSATION Calm Down” had already taken the music world by storm long before it received the prestigious VMA award. Released as a surprise collaboration between Rema and Selena Gomez the song effortlessly blended Afrobeat rhythms with Selena’s pop sensibilities, creating a unique and infectious track. Its catchy melody, danceable beat, and heartfelt lyrics struck a chord with listeners worldwide. BREAKING RECORDS ON SPOTIFY One of the most remarkable achievements of “Calm Down” was its unprecedented success on Spotify. The song reached a milestone that no other Afrobeat track had achieved before accumulating a billion streams on the popular music streaming platform. This monumental accomplishment not only solidified the song’s status as a global hit but also showcased the immense popularity and influence of Afrobeat music on a global scale. REMA’S HEARTFELT ACCEPTANCE SPEECH When Rema took the stage to accept the award the excitement in the room was palpable. With a smile that radiated gratitude and humility he thanked his fans and everyone who had contributed to the success of “Calm Down.” He also acknowledged the immense talent of his fellow nominees and expressed his deep appreciation for the Afrobeats genre, which was gaining prominence on the global stage. The victory of “Calm Down” at the 2023 MTV Video Music Awards was a historic moment not only for the artists involved but also for the entire Afrobeats genre. Rema and Selena Gomez’s collaboration not only won over the competition but also demonstrated the genre’s growing influence on the global music stage. As the first Afrobeats song to win in the newly established category and the first to achieve a billion streams on Spotify, “Calm Down” will forever be remembered as a trailblazing anthem that brought cultures together through the universal language of music

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JORDAN FAMILY RECRUITS REMA FOR JUMPMAN 23

Artist of the moment “Rema“, teams up with the Jordan family for the new Jumpman 23 commercial. the self acclaimed King of the Ravers features in the new Jump man 23 advert alongside former basketball player and businessman “Michaël Jordan”, and a bunch of other stars including Teyana Taylor, Gabby Williams, Zion Williamson Jayson Tatum, and Luka Doncic. this isn’t his first encounter with the world of basketball however as he and “in-demand” artist Burna boy. alongside the leader of the rebel gang “tems” performed at the 2023 NBA All-Star weekend halftime show. does this hint at the possibility of a Rema x Jordan shoe collab? or as Native mag phrased it, “Air Rema?” it’s too early to say, but Rema now has a relationship with an established brand like Jordans and it could blossom into something beautiful in the coming years. what do you think Rema for Jumpman 23 means for the artist in the coming years?

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