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SEVERE NATURE UNVEILS “A RETURNING TIME” EDITORIAL CAMPAIGN

4 Comments / Editorial /

Severe Nature has just unveiled its latest editorial campaign, titled “A Returning Time,” a deep dive into the nuanced emotions tied to nostalgia. This editorial serves as a visual exploration of the complex feelings associated with homesickness and the bittersweet longing for memories that seem to slip away with time. Through a carefully curated selection from the Severe Nature “Party Animal” collection this campaign captures and celebrates the essence of these emotions in a way that is both visually striking and thematically profound. THE PARTY ANIMAL COLLECTION The “Party Animal” collection itself is a vibrant ode to the magic of disco and the adrenaline-pumping thrill of unforgettable nights out. It features bold prints designed to make a statement, embodying the carefree energy and excitement that summer brings. the collection is a testament to Severe Nature’s commitment to creating fashion that resonates on both a personal and cultural level. In “A Returning Time,” each piece from the “Party Animal” collection is meticulously styled to reflect the editorial’s central theme of nostalgia. The collection’s dynamic designs, characterized by their bold colors serve as a visual representation of the emotions that come with revisiting the past. Whether it’s a longing for the vibrant nights of youth or the desire to relive moments of joy this editorial campaign encapsulates those feelings and brings them to life in a way that is both relatable and visually captivating. Severe Nature’s latest campaign stands out not only for its aesthetic appeal but also for its ability to tap into universal emotions. Director @adetolanidaviesjrShot By @prayz_gbStarring @__a.j.e.t__Set Design @aramideeStylist @styledbylarra Shot by @jurneepeterchukwu By blending the energetic spirit of the “Party Animal” collection with the reflective theme of nostalgia, Severe Nature unveils “A Returning Time” to offer a unique perspective on how fashion can evoke and express deep-seated feelings. This editorial is more than just a showcase of fashion it’s a narrative that invites viewers to reflect on their own experiences and the memories that shape who they are. With “A Returning Time,” Severe Nature continues to solidify its reputation as a brand that goes beyond the surface using fashion as a medium to tell stories that resonate on a deeper level.

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DUKUN: REDEFINING NIGERIAN ARTISINAL FASHION WITH UGHA MI

14 Comments / Lookbook /

As the fashion industry becomes increasingly saturated, with trends cycling in and out at breakneck speed, it’s rare to encounter a brand that truly stands out. Enter Dukun, an avant-garde Nigerian label that merges the rich tradition of handicrafts with contemporary tailoring. This unique community of makers and users is reshaping the Nigerian artisanal space, offering something genuinely novel and compelling. Dukun’s latest collection, Dukun 2 – UGHA MI, is a follow-up to their inaugural line; it’s a bold invitation into the brand’s world. “Ugha Mi,” an Itsekiri phrase meaning “my compound,” encapsulates the essence of home, blending functionality, aesthetics, and personal identity. This collection serves as a manifesto, deepening Dukun’s commitment to product-led design and the transformative power of fabric. The Inspiration Behind UGHA MI Drawing inspiration from architecture, UGHA MI explores the intricate relationship between homes and the human experience. Just as a home marries utility with beauty and identity, this collection harmonizes traditional craftsmanship with innovative design. Each piece is a testament to the ease and comfort of home, reflecting the freedom to express oneself authentically. Crafting the Collection: A Testament to In-House Excellence Produced entirely in-house by a small, dedicated team, UGHA MI showcases the remarkable potential of locally sourced materials from Lagos, Nigeria. The Dukun team has meticulously crafted a visually stunning and technically proficient collection, characterized by deliberate deconstructed elements that challenge conventional aesthetics. Fabric manipulation is at the heart of UGHA MI, transforming everyday materials into extraordinary fashion statements. The collection deconstructs familiar silhouettes, reinterpreting them into unique staples that balance geometry, finishing, and intricate details. Each garment reflects the ease and comfort of home, offering wearers the freedom to be themselves. UGHA MI: A Visual and Technical Triumph UGHA MI is a visual and technical triumph. The Dukun team’s expertise in fabric manipulation and design is evident in every piece. The collection’s deconstructed elements reflect a continual desire to redefine the brand’s aesthetic, creating garments that are both visually captivating and technically advanced. From the geometry of the cuts to the meticulous finishing and detailing, each piece in the UGHA MI collection is a representation of the brand’s philosophy. The collection embodies the ease and comfort of home, allowing wearers to experience the freedom of self-expression through fashion. check out the looks from the collection below. Credits This stunning collection comes to life through the collaboration of a talented creative team: With UGHA MI, Dukun continues to redefine the boundaries of Nigerian artisanal fashion, merging the traditional with the avant-garde to create pieces that are as unique as they are beautiful. This collection is a celebration of home, identity, and the endless possibilities of fabric and design.

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BLBRAND SS24 RESORT COLLECTION

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The much-anticipated BL Brand SS24 resort collection is now live. This latest collection is a celebration of colors, patterns, and fabrics that blend cultural richness with contemporary streetwear aesthetics. The BL Brand SS24 collection is a visual feast, featuring bold jigsaw prints that add a playful yet sophisticated touch to any outfit. The use of mesh fabric offers a modern, breathable option perfect for warm weather, ensuring comfort without compromising style. For those who love unique patterns, the shibori tie-dye designs are a standout, bringing a touch of artisanal craftsmanship to everyday wear. Linen fabric makes a strong appearance in this collection, providing a lightweight and elegant choice for those breezy resort days. Kaliko fabric, known for its durability and versatility, is also prominently featured, ensuring that every piece is not only stylish but also long-lasting. And no resort collection would be complete without classic denim jeans, a staple that remains timeless and essential. What sets the BL Brand SS24 collection apart is its inspiration drawn from vibrant colors and African prints, perfectly embodying a beach-inspired vacation look. This infusion of cultural elements into streetwear not only makes a bold fashion statement but also elegantly promotes African culture. Each piece tells a story of heritage and contemporary flair, making the BL Brand SS24 collection a must-have for any fashion-forward wardrobe. check out looks from the collection below Photographer/Videographer @therunwaykingAssistant Photographer @wealth_chinwenduMUA- @house.of.zayneeAssistant MUA- @darkskin__kennyHairstylist- @nifemilarjModels- @omokunmisamuel @lawal_teslim_ayinde @olubukola_ogunniyi @debbyrise25 @faderera_aaSet assist- @sourcekid_ftd @mrmake_itPose Director – @okaforblesingBts @tofaksmithAccessories @loisregalia

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THE THEORY OF ELEGANCE AW2024 COLLECTION FROM ROUGE NG

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Rouge ng, propelled by the visionary leadership of founder and creative director Sadic Adams, has once again set the standard for luxury fashion with their latest collection, “The Theory of Elegance” for Autumn/Winter 2024. following their commitment to bridging the gap between Africans and high-quality luxury fashion this collection showcases the brand’s dedication to (relatively) affordable yet exquisite designs. The Rouge ng fashion house is renowned for its exotic variety of masterpieces and cutting-edge tailoring. Their team of expert designers and tailors meticulously handcrafts each piece, ensuring every garment is a unique masterpiece tailored to personal tastes and specifications. Whether it’s bespoke suits, kaftan natives, agbadas, shirts, or pants, Rouge ng offers a diverse range of options thoughtfully crafted for weddings, special events, business, or casual wear. THE THEORY OF ELEGANCE BY ROGUE NG The Autumn/Winter 2024 collection, aptly named “The Theory of Elegance,” transcends genres to present an assortment of finesse that reaffirms Rouge ng’s dedication to regality and differentiated luxury. This collection, featuring both menswear and womenswear, maintains the house’s foundational motifs of edginess and elegance. It showcases a variety of standout pieces, including embellished jacquard and velvet tuxedo jackets that exude luxury and sophistication, embroidered traditional regalia that celebrate cultural heritage while infusing modern elements, and sharply tailored faux leather and satin suits that offer a sleek and stylish silhouette designed to turn heads. Completing the collection are beautifully handcrafted shoes that epitomize artistic luxury, providing the perfect finishing touch to any outfit. Rouge ng’s broader vision goes beyond creating beautiful clothes. They aim to make high-quality luxury fashion accessible and affordable. The Theory of Elegance AW2024 is a holistic showcase of artistic luxury. Each piece is thoughtfully designed to stand out, making it a perfect choice for those who want to make a statement with their attire. From weddings to business meetings, from special events to casual outings, the clothes offer unmatched elegance and style. check out the looks from the collection below CreditsCreative direction: @sadic_____adamsPhotography & Film: @onwukawilsonTalent: @sabinabonita | @ichuka_ | @macanthony_jones | @adebakinnCasting: Sabina c/o @sa__castingStudio team: @afolabi.nrewaju | Rilwan | OlaitanPhotography & Film team: @zheinom @niyiade_ c/o @wilsononwukastudiosMake up: @makeup_by_jmkHair: @nifemilarjGele: @f_gelesShoes: @workofartbyrogue

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EMMY KASBIT’S EAST MEETS WEST FW 24 CAMPAIGN

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We dive into the vibrant world of Emmy Kasbit’s latest fashion odyssey with their FW24 campaign, “East Meets West.” Renowned for their innovative designs and cultural resonance, Emmy Kasbit once again takes center stage, with their distinct aesthetic. Emmanuel Okoro and his dedicated team continue to push boundaries, crafting garments that speak to the unconventional spirit of modern individuals. With the East Meets West collection, they delve into the narrative of a fictional character embarking on a journey from familiar shores to uncharted territories in pursuit of new horizons. Drawing inspiration from this migration narrative, the collection embraces long silhouettes and a harmonious color palette that effortlessly navigates between shades of green, black, and white. Each garment serves as a canvas, weaving together elements of sheer fabrics, intricate prints, and cozy knits to create a symphony of contemporary elegance. What is particularly striking about the East Meets West collection, is how it manages to seamlessly blend avant-garde designs with a deep reverence for heritage and culture. Each piece embodies the rich tapestry of Nigerian tradition while embracing the cosmopolitan ethos of the modern world. For both men and women, the collection offers a plethora of statement pieces that exude confidence and sophistication. Whether it’s the bold patterns of a printed dress or the sleek lines of a tailored two-piece, Emmy Kasbit invites wearers to embrace their individuality. With each collection, Emmy Kasbit reaffirms its status as a trailblazer in the Nigerian fashion scene, capturing the imagination of audiences far and wide. The East Meets West FW24 campaign stands as a testament to their unwavering commitment to innovation, creativity, and the enduring appeal of sartorial storytelling. CREDITS:Styling: @mosesebitePhotography: @chuchuojekweMakeUpArtistry: @sutchaygalleryProduction: @productionbydmlTalent: @ade__oye01@reivonmodels COLLABORATION:Footwear: Damilare Akinsola

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NOVUS ORDO BY TRUST IS HERE AND IT CANNOT BE STOPPED

2 Comments / Lookbook /

“Novus Ordo by Trust is here, and it cannot be stopped.” Introducing Novus Ordo by Trust, a bold declaration of sartorial sovereignty. This inaugural capsule collection from the dynamic Lagos-based brand captures the essence of a new order with unwavering confidence and unparalleled style. At the heart of Novus Ordo lies the Latin phrase itself, translating to “A new order.” But it’s more than just a caption or title—it’s a manifesto. Trust’s Novus Ordo invites us to embark on a journey of reinvention, where tradition meets progressive thought. In the world of trust, order reigns supreme as a safeguard against chaos, meticulously crafted by the discerning hand of a wise ruler. i.e in order for this “new order” not to fall into complete chaos, a wise ruler must set rules in place to govern the system. Central to the collection’s narrative are the archetypes of the Sage and the Explorer—two distinct yet intertwined personas on a quest for wisdom. The Sage, characterized by flowing lines and sumptuous textures, embodies a sense of tranquility and introspection. In contrast, the Explorer emerges as a figure of boldness and adventure, his outerwear silhouettes evoking a spirit of daring exploration. Yet, beneath the surface lies a revelation: the Sage and the Explorer are not separate entities but facets of the same multifaceted persona. As Trust reveals, the pursuit of wisdom knows no bounds, transcending conventional labels and boundaries. Each garment exudes regal allure, embodying the ethos of authority and refinement. Through meticulous design and impeccable craftsmanship, Novus Ordo breathes life into the concept of rule—a testament to the brand’s unwavering dedication to its vision. It is a journey marked by versatility and adaptability, where one must embrace every experience, every encounter, “by any means necessary.” True to its avant-garde roots, Trust’s aesthetic is characterized by a monochromatic palette and a minimalist grunge sensibility. Each piece is a testament to independent thinking and individuality, thereby transcending fleeting trends to become timeless monuments of self-expression. As you explore Novus Ordo by Trust, you’re not merely acquiring garments—you’re embarking on a transformative odyssey. With every stitch, every seam, Trust invites you to embrace the power of self-discovery and the courage to chart your own course. check out the looks from the collection below Creative direction/ Styling – @ezeyosefPhotography – @_thekokoModels – @__olams @officialebuka_10

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UNIFORM WEAR 2.0 BY “THIS IS US” REDEFINES LIVE-WORK ESSENTIALS

2 Comments / Lookbook /

In a world where fashion meets functionality, This Is Us, the quintessentially Nigerian brand steps into the limelight once again with their latest revelation: Uniform Work Wear 2.0. Drawing inspiration from the kaleidoscope of life’s experiences, This Is Us presents a collection that not only encapsulates the ethos of Nigerian Culture, but also pays homage to the dynamic rhythm of our ever-evolving universe. It’s a celebration of people, culture, and those everyday moments that shape our journey. Now, let’s talk about uniforms. There’s something undeniably appealing about the concept, isn’t there? It’s like a sartorial nod to discipline and cohesion. And with Uniform Work Wear 2.0, This Is Us takes this concept and infuses it with a fresh, contemporary twist. Dubbed “live work wear for conscious creatives,” this collection is more than just garments; it’s a statement. It’s about embracing your individuality while being part of a collective movement towards conscious fashion. With each piece meticulously crafted, This Is Us invites you to explore the intersection between style and sustainability. At the heart of Uniform Work Wear 2.0 lies the brand’s commitment to indigenous craftsmanship and resources. This Is Us proudly showcases the rich tapestry of Nigerian talent, utilizing local materials and processes to create pieces that are not only cool but also functional. The collection is anchored by the brand’s signature blue tie-dye print, a nod to the vibrant hues of Nigerian culture. Each silhouette exudes a sense of effortless sophistication, allowing you to seamlessly transition from work to play with ease. But perhaps what truly sets This Is Us apart is their unwavering dedication to quality. With a simple yet profound desire to showcase Nigerian design on a global stage, This Is Us proves that excellence knows no bounds. It’s about creating pieces that resonate with people, both at home and abroad, pieces that evoke a sense of pride and belonging. So, whether you’re a conscious creative looking to make a statement or simply someone who appreciates impeccable craftsmanship, Uniform Work Wear 2.0 by This Is Us is here to redefine your wardrobe essentials. It’s a celebration of heritage, innovation, and the boundless possibilities of Nigerian design. After all, in the words of This Is Us, “This is Nigeria, and our fashion knows no limits.” Creative Direction @z_l_oPhotography @adedamola_opModels @pagesmodels @ledmodelmgt

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LAGOS SPACE PROGRAMME WINS 2023 FASHION TRUST ARABIA AWARD

Fashion News /

In a groundbreaking triumph for Nigeria’s fashion scene, Lagos Space Programme emerged victorious at the Fashion Trust Arabia (FTA) 2023 Awards, securing the coveted Guest Country accolade. This prestigious recognition comes as a testament to the brand’s innovative prowess and the collaborative efforts with the EMERGE initiative. Founded in 2018, the FTA serves as a beacon for emerging designers within the Middle East and North African (MENA) region. As a non-profit organization and collective of esteemed fashion designers, FTA plays a pivotal role in providing financial support, guidance, and mentorship to budding talents while facilitating a platform for international exposure. Originally scheduled for October 2023, the award ceremony took an unexpected turn as it was canceled to express solidarity with Palestine. Undeterred, the FTA persevered conducting a two-day deliberation session that culminated in the online announcement of winners on December 18th. Lagos Space Programme, founded on a commitment to pushing creative boundaries, showcased its distinctive vision in the FTA competition. The Guest Country award for Nigeria adds another feather to the brand’s cap, distinguishing it from other finalists including NKWO, Tokyo James, and Kenneth Ize. This recognition not only affirms Lagos Space Programme’s position on the global fashion stage but also underscores the growing influence of Nigeria’s fashion industry. As Lagos Space Programme basks in the glory of this triumph, the Fashion Trust Arabia (FTA) award serves as a testament to the power of creativity resilience and cross-cultural collaboration in shaping the future of fashion. The journey from a canceled event to a digital celebration highlights the adaptability and tenacity of the fashion community as it continues to overcome challenges and break new ground in the ever-evolving landscape of global design.

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SET TO SOAR; WATCH OUT FOR THESE NIGERIAN BRANDS IN 2024

1 Comment / Editorial /

In the vibrant landscape of Nigerian fashion, several brands are emerging as trailblazers, captivating audiences with their unique stories and distinctive styles. These brands, spanning streetwear to bespoke fashion, are not only making waves locally, but also gaining recognition on the global stage. Here are some Nigerian brands to watch out for in 2024: MEJI MEJI Founder: Tolu OyeMeji Meji stands at the intersection of contemporary fashion and cultural pride drawing inspiration from the beauty of nostalgia to celebrate black culture. Founded by Nigerian-American Tolu Oye in 2020, the brand, meaning “double” in the Yoruba language, has garnered endorsements from notable figures such as Ayra Starr, Tems, and Tiwa Savage. Meji Meji’s ready-to-wear collections resonate with a passionate audience eager to embrace their roots through fashion. FOREVER EARTH Forever Earth is more than a streetwear brand; it’s a community-driven movement. Infused with a strong sense of kinship, the brand’s graphic prints on staple streetwear pieces are gaining popularity. Beyond clothing, Forever Earth has created a platform for its dedicated supporters to connect through events like rave parties, fostering a sense of belonging among its growing community. BY WUZZY Founder: Wuzzy OmilayeBy Wuzzy has swiftly become a powerhouse in Nigerian women’s wear. earning recognition at the 2023 Lagos Fashion Week. Founded by Wuzzy Omilaye during the 2020 lockdown this sustainable denim brand empowers women while minimizing waste. By Wuzzy’s commitment to environmental consciousness and stylish designs makes it a standout in the Nigerian fashion scene. BOLA PSD Founder: Olaniyan Adebola (Bola PSD)Bola PSD, the brainchild of graphic designer, illustrator, and creative director Olaniyan Adebola has captured attention in just two years. With pop-ups in Abuja, Lagos, and Toronto Bola PSD’s popularity mirrors the larger-than-life persona of its founder. The brand seamlessly blends bold graphics and unique designs, creating a visual feast for fashion enthusiasts. WWYD Founder: Ayanfe OlarindeShort for “What Would You Do?” (WWYD, initiated by visual artist Ayanfe Olarinde brings a fresh perspective to Nigerian genderless streetwear. Ayanfe’s international acclaim as a visual artist extends to the clothing line which merges traditional silhouettes, bold prints, and contemporary design. WWYD is set to redefine boundaries and challenge conventional fashion norms. BL BRAND BL Brand is on a mission to redefine perceptions surrounding the Adire fabric a traditional dyed fabric by the Yoruba tribe. Over its three years of existence, the brand has evolved beyond Adire exploring various mediums to craft attires that weave captivating narratives. BL Brand continues to be a symbol of creativity, tradition, and innovation in Nigerian fashion. As we step into 2024, these Nigerian brands are not just labels They are storytellers, cultural custodians, and pioneers shaping the future of fashion both locally and globally. Keep a keen eye on these names as they continue to push boundaries redefine norms, and inspire a new era of sartorial expression

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STREETSOUK’S GLOBAL TAKEOVER: A STYLISH AFFAIR IN THE HEART OF LONDON

Fashion News /

Streetsouk, the acclaimed annual streetwear convention spearheaded by Iretidayo “Ireti” Zaccheaus has taken its vibrant showcase to the global stage with the launch of the “Street Souk Popped Up: World Tour Series.” This exciting venture, powered by Puma UK, recently graced the streets of London on November 12, 2023, at the Protein Studios. As a significant platform for African streetwear brands Streetsouk has established itself as arguably the biggest event of its kind on the African continent. The London leg of the world tour brought together a captivating mix of renowned names including Thirsty Laboratory, Mowalola, Native, Motherlan, and Lostboys Channel. These innovators in the fashion realm congregated to celebrate the unique and diverse expressions within African streetwear. With the support of Puma UK, the event became a dynamic fusion of style and culture attracting fashion enthusiasts and industry insiders alike. The collaboration with influential brands and designers further emphasized the global appeal of African streetwear. The chosen venue, Protein Studios, served as a fitting backdrop for this immersive experience showcasing not only fashion but also the intersection of music and style. A lineup of talented DJs added a rhythmic pulse to the atmosphere, enhancing the overall sensory journey for attendees. Streetsouk’s expansion into international territories, including Dubai, Accra, and Cape Town underlines its commitment to pushing boundaries and amplifying the voices of African streetwear creators. The London stop on the World Tour series demonstrated the convergence of cultures and the universal impact of street style. As the Streetsouk community continues to grow and evolve it remains a driving force in shaping the narrative around African streetwear on a global scale. The fusion of creativity, culture, and collaboration at the London pop-up sets a promising tone for the remaining stops on the world tour, solidifying Streetsouk’s position as a key player in the international fashion scene.

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