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JZO AMEGO SPRING/SUMMER 2024 COLLECTION

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JZO, pronounced Jay-Zee-oh, has once again demonstrated its commitment to exceptional Nigerian menswear with the unveiling of its Spring/Summer 2024 collection, aptly named “AMEGO.” This collection, rooted in rich cultural symbolism, embodies the transformative essence of Yoruba mythology drawing inspiration from the mystical figure AGEMO—a divine chameleon known for its unparalleled adaptability and fluidity. At its core, the AMEGO collection celebrates the themes of transformation and resilience. AGEMO, revered as a celestial messenger, seamlessly morphs to blend with its environment, showcasing an unmatched ability to shift and evolve. This divine trait is intricately woven into each piece of the JZO Spring/Summer 2024 lineup. The collection captures the spirit of constant change and adaptation, symbolizing not only the dynamism of fashion but also the fluid nature of the human journey. Each garment in the AMEGO collection serves as a testament to this philosophy. JZO clothes, renowned for their eccentric Nigerian menswear appeal, are designed with meticulous attention to both aesthetic and functional detail. The pieces resonate with the idea that fashion should mirror the wearer’s capacity to adjust to life’s ever-changing landscape. By infusing AGEMO’s unique qualities into their work, Creative Directors Joseph O. Ike and Ola Akindeinde have skillfully portrayed the importance of embracing change and the resilience that stems from it. Since its establishment in 2014, JZO has carved a niche for itself by blending affordability with sustainability, all while maintaining a commitment to durable and accessible design. The AMEGO collection continues this legacy, offering fashion that speaks to the modern man one who navigates his surroundings with grace and adaptability. Each piece is a narrative of evolution, underscoring that clothing can be more than mere fabric; it can embody stories of growth, adaptability, and strength. With the AMEGO collection, JZO invites wearers to embrace their inner transformation, reminding them that adaptability is not just a fashion statement but a powerful reflection of the human spirit. This lineup goes beyond style, embodying a bold celebration of personal and collective change.

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PROPERTY OF AKWAYARD COLLECTION BY WHYTACE

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Certain collections transcend trends to become true statements of creativity and culture. Whytace’s latest collection, “Property of Akwayard,” is a prime example of this. Unveiled by Nonso Chilaka—an acclaimed stylist, creative director, and designer—the collection delivers stunning visuals captured against the lively commercial streets of Lagos Island. This setting not only complements the collection’s vibrancy but also underscores its deep-rooted connection to Nigerian culture and urban energy. Whytace is renowned for its daring approach to fashion, and the “Property of Akwayard” collection is no exception. The pieces feature exaggerated silhouettes, bold prints, and unique cuts. These elements are not merely aesthetic choices but reflections of the brand’s ethos of pushing boundaries and setting new standards in the industry. A Vision for the New Generation Nonso Chilaka’s vision for Whytace extends beyond creating visually striking garments. With the “Property of Akwayard” collection, Whytace continues to shape the narrative of the new generation of Nigerian and African creatives. Each piece is a testament to innovation and cultural pride, embodying a spirit that resonates with modern fashion enthusiasts who value originality and authenticity. The Heartbeat of Lagos Island The choice of Lagos Island as the backdrop for the collection’s visuals is a stroke of genius. Known for its bustling markets, vibrant street life, and rich cultural tapestry, Lagos Island infuses the collection with an unmistakable energy. The dynamic environment mirrors the bold and lively nature of the “Property of Akwayard” pieces, creating a harmonious blend of fashion and urban culture. One of the defining features of Whytace’s latest collection is its exaggerated silhouettes. The bold prints further enhance this effect, offering a visual feast that is both captivating and thought-provoking. These designs are a testament to Nonso Chilaka’s ingenuity and his commitment to pushing the boundaries of fashion design. With its exaggerated silhouettes, bold prints, and unique cuts, it challenges conventional fashion norms and sets new standards for creativity and cultural expression. Nonso Chilaka’s vision continues to direct the narrative for the new generation of Nigerian and African creatives, making Whytace a brand to watch. check out more looks from the collection below: MODELS@kort_eo@tonyozed@[email protected]@1ikenna@_lotannaharry PHOTOGRAPHED BY @mizan0bel @waleadebisiphotographySTYLED BY @whytaceCREATIVE DIRECTOR @whytaceASSISTANT STYLIST @omgmarcotti @tammy__style

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DUKUN: REDEFINING NIGERIAN ARTISINAL FASHION WITH UGHA MI

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As the fashion industry becomes increasingly saturated, with trends cycling in and out at breakneck speed, it’s rare to encounter a brand that truly stands out. Enter Dukun, an avant-garde Nigerian label that merges the rich tradition of handicrafts with contemporary tailoring. This unique community of makers and users is reshaping the Nigerian artisanal space, offering something genuinely novel and compelling. Dukun’s latest collection, Dukun 2 – UGHA MI, is a follow-up to their inaugural line; it’s a bold invitation into the brand’s world. “Ugha Mi,” an Itsekiri phrase meaning “my compound,” encapsulates the essence of home, blending functionality, aesthetics, and personal identity. This collection serves as a manifesto, deepening Dukun’s commitment to product-led design and the transformative power of fabric. The Inspiration Behind UGHA MI Drawing inspiration from architecture, UGHA MI explores the intricate relationship between homes and the human experience. Just as a home marries utility with beauty and identity, this collection harmonizes traditional craftsmanship with innovative design. Each piece is a testament to the ease and comfort of home, reflecting the freedom to express oneself authentically. Crafting the Collection: A Testament to In-House Excellence Produced entirely in-house by a small, dedicated team, UGHA MI showcases the remarkable potential of locally sourced materials from Lagos, Nigeria. The Dukun team has meticulously crafted a visually stunning and technically proficient collection, characterized by deliberate deconstructed elements that challenge conventional aesthetics. Fabric manipulation is at the heart of UGHA MI, transforming everyday materials into extraordinary fashion statements. The collection deconstructs familiar silhouettes, reinterpreting them into unique staples that balance geometry, finishing, and intricate details. Each garment reflects the ease and comfort of home, offering wearers the freedom to be themselves. UGHA MI: A Visual and Technical Triumph UGHA MI is a visual and technical triumph. The Dukun team’s expertise in fabric manipulation and design is evident in every piece. The collection’s deconstructed elements reflect a continual desire to redefine the brand’s aesthetic, creating garments that are both visually captivating and technically advanced. From the geometry of the cuts to the meticulous finishing and detailing, each piece in the UGHA MI collection is a representation of the brand’s philosophy. The collection embodies the ease and comfort of home, allowing wearers to experience the freedom of self-expression through fashion. check out the looks from the collection below. Credits This stunning collection comes to life through the collaboration of a talented creative team: With UGHA MI, Dukun continues to redefine the boundaries of Nigerian artisanal fashion, merging the traditional with the avant-garde to create pieces that are as unique as they are beautiful. This collection is a celebration of home, identity, and the endless possibilities of fabric and design.

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THE THEORY OF ELEGANCE AW2024 COLLECTION FROM ROUGE NG

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Rouge ng, propelled by the visionary leadership of founder and creative director Sadic Adams, has once again set the standard for luxury fashion with their latest collection, “The Theory of Elegance” for Autumn/Winter 2024. following their commitment to bridging the gap between Africans and high-quality luxury fashion this collection showcases the brand’s dedication to (relatively) affordable yet exquisite designs. The Rouge ng fashion house is renowned for its exotic variety of masterpieces and cutting-edge tailoring. Their team of expert designers and tailors meticulously handcrafts each piece, ensuring every garment is a unique masterpiece tailored to personal tastes and specifications. Whether it’s bespoke suits, kaftan natives, agbadas, shirts, or pants, Rouge ng offers a diverse range of options thoughtfully crafted for weddings, special events, business, or casual wear. THE THEORY OF ELEGANCE BY ROGUE NG The Autumn/Winter 2024 collection, aptly named “The Theory of Elegance,” transcends genres to present an assortment of finesse that reaffirms Rouge ng’s dedication to regality and differentiated luxury. This collection, featuring both menswear and womenswear, maintains the house’s foundational motifs of edginess and elegance. It showcases a variety of standout pieces, including embellished jacquard and velvet tuxedo jackets that exude luxury and sophistication, embroidered traditional regalia that celebrate cultural heritage while infusing modern elements, and sharply tailored faux leather and satin suits that offer a sleek and stylish silhouette designed to turn heads. Completing the collection are beautifully handcrafted shoes that epitomize artistic luxury, providing the perfect finishing touch to any outfit. Rouge ng’s broader vision goes beyond creating beautiful clothes. They aim to make high-quality luxury fashion accessible and affordable. The Theory of Elegance AW2024 is a holistic showcase of artistic luxury. Each piece is thoughtfully designed to stand out, making it a perfect choice for those who want to make a statement with their attire. From weddings to business meetings, from special events to casual outings, the clothes offer unmatched elegance and style. check out the looks from the collection below CreditsCreative direction: @sadic_____adamsPhotography & Film: @onwukawilsonTalent: @sabinabonita | @ichuka_ | @macanthony_jones | @adebakinnCasting: Sabina c/o @sa__castingStudio team: @afolabi.nrewaju | Rilwan | OlaitanPhotography & Film team: @zheinom @niyiade_ c/o @wilsononwukastudiosMake up: @makeup_by_jmkHair: @nifemilarjGele: @f_gelesShoes: @workofartbyrogue

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EMMY KASBIT’S EAST MEETS WEST FW 24 CAMPAIGN

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We dive into the vibrant world of Emmy Kasbit’s latest fashion odyssey with their FW24 campaign, “East Meets West.” Renowned for their innovative designs and cultural resonance, Emmy Kasbit once again takes center stage, with their distinct aesthetic. Emmanuel Okoro and his dedicated team continue to push boundaries, crafting garments that speak to the unconventional spirit of modern individuals. With the East Meets West collection, they delve into the narrative of a fictional character embarking on a journey from familiar shores to uncharted territories in pursuit of new horizons. Drawing inspiration from this migration narrative, the collection embraces long silhouettes and a harmonious color palette that effortlessly navigates between shades of green, black, and white. Each garment serves as a canvas, weaving together elements of sheer fabrics, intricate prints, and cozy knits to create a symphony of contemporary elegance. What is particularly striking about the East Meets West collection, is how it manages to seamlessly blend avant-garde designs with a deep reverence for heritage and culture. Each piece embodies the rich tapestry of Nigerian tradition while embracing the cosmopolitan ethos of the modern world. For both men and women, the collection offers a plethora of statement pieces that exude confidence and sophistication. Whether it’s the bold patterns of a printed dress or the sleek lines of a tailored two-piece, Emmy Kasbit invites wearers to embrace their individuality. With each collection, Emmy Kasbit reaffirms its status as a trailblazer in the Nigerian fashion scene, capturing the imagination of audiences far and wide. The East Meets West FW24 campaign stands as a testament to their unwavering commitment to innovation, creativity, and the enduring appeal of sartorial storytelling. CREDITS:Styling: @mosesebitePhotography: @chuchuojekweMakeUpArtistry: @sutchaygalleryProduction: @productionbydmlTalent: @ade__oye01@reivonmodels COLLABORATION:Footwear: Damilare Akinsola

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MARS-INSPIRED ELEGANCE: THE SUNDOWN IN MARS COLLECTION BY DEJI & KOLA

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The recent release of the “Sundown in Mars Collection” by Deji & Kola a distinguished Nigerian bespoke menswear brand, stands as a beacon of creativity and style. Drawing inspiration from the enigmatic allure of the red planet, this collection transcends the ordinary weaving together elements of nature, frozen deserts, twilight clouds, and landscapes pierced by meteorites. all while hinting at a not-so-distant, sci-fi-infused narrative of humanity’s potential future conquest of Mars. Named after the Roman god of war, the collection embraces the mantra of ‘the wilder, the better,’ exuding a sense of masculinity, confidence, and richness. Through a masterful blend of softness, comfort, and elegance. Deji & Kola invite fashion enthusiasts into a world where sophistication meets daring. The color palette of the “Sundown in Mars Collection” is as intense and captivating as the Martian landscape itself. Dominated by shades of brown, blood red, and black, with occasional flashes of white, each garment tells a story of contrasts and complexities. From the rich mahogany red to the subtle warmth of brown and the purity of white, every hue evokes a sense of mystery and adventure. The fabrics are carefully selected to embody the collection’s ethos of luxury and refinement. Crepe, renowned for its softness and draping qualities, takes center stage in the construction of jackets, offering a silhouette that is simultaneously clean and languid. Faux fur in mahogany red, brown, and white adds texture and depth while windowpane check and plain wool fabrics infuse a sense of classic elegance. Founded in 2017 by Ayodeji Adebayo Olabintan and Kolapo Olabintan, Deji & Kola have carved a niche for themselves as pioneers in quality custom-fit menswear. With Ayodeji serving as the Chief Technology Officer and Kolapo as the Creative Director, the brand seamlessly merges technology with tradition, resulting in impeccably tailored pieces that cater to a variety of occasions. From weddings to corporate events, traditional ceremonies to casual outings, Deji & Kola offer a diverse range of apparel designed to suit every discerning gentleman’s needs. Whether opting for ready-to-wear pieces or bespoke creations, customers can expect nothing less than perfection from this esteemed brand. Specializing in men’s suits, waistcoats, trousers, agbada, and dashikis, Deji & Kola epitomize the essence of Nigerian craftsmanship, elevating menswear to new heights of sophistication and style. With its fusion of Martian inspiration, natural elements, and timeless elegance, this collection is a testament to the brand’s commitment to excellence and innovation. So, dare to embrace the extraordinary, and step into a world where style knows no bounds. Styling – @thestyleinfidel @thestyleinfidelstudiosArt Direction – @badefuwaPhotography- @dreampicturexHair – @zubbydefinitionMake up – @casskoncept1Brand – @dejiandkola @eveandmay_Model – @bethmodelafrica

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UNIFORM WEAR 2.0 BY “THIS IS US” REDEFINES LIVE-WORK ESSENTIALS

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In a world where fashion meets functionality, This Is Us, the quintessentially Nigerian brand steps into the limelight once again with their latest revelation: Uniform Work Wear 2.0. Drawing inspiration from the kaleidoscope of life’s experiences, This Is Us presents a collection that not only encapsulates the ethos of Nigerian Culture, but also pays homage to the dynamic rhythm of our ever-evolving universe. It’s a celebration of people, culture, and those everyday moments that shape our journey. Now, let’s talk about uniforms. There’s something undeniably appealing about the concept, isn’t there? It’s like a sartorial nod to discipline and cohesion. And with Uniform Work Wear 2.0, This Is Us takes this concept and infuses it with a fresh, contemporary twist. Dubbed “live work wear for conscious creatives,” this collection is more than just garments; it’s a statement. It’s about embracing your individuality while being part of a collective movement towards conscious fashion. With each piece meticulously crafted, This Is Us invites you to explore the intersection between style and sustainability. At the heart of Uniform Work Wear 2.0 lies the brand’s commitment to indigenous craftsmanship and resources. This Is Us proudly showcases the rich tapestry of Nigerian talent, utilizing local materials and processes to create pieces that are not only cool but also functional. The collection is anchored by the brand’s signature blue tie-dye print, a nod to the vibrant hues of Nigerian culture. Each silhouette exudes a sense of effortless sophistication, allowing you to seamlessly transition from work to play with ease. But perhaps what truly sets This Is Us apart is their unwavering dedication to quality. With a simple yet profound desire to showcase Nigerian design on a global stage, This Is Us proves that excellence knows no bounds. It’s about creating pieces that resonate with people, both at home and abroad, pieces that evoke a sense of pride and belonging. So, whether you’re a conscious creative looking to make a statement or simply someone who appreciates impeccable craftsmanship, Uniform Work Wear 2.0 by This Is Us is here to redefine your wardrobe essentials. It’s a celebration of heritage, innovation, and the boundless possibilities of Nigerian design. After all, in the words of This Is Us, “This is Nigeria, and our fashion knows no limits.” Creative Direction @z_l_oPhotography @adedamola_opModels @pagesmodels @ledmodelmgt

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MAXIVIVE’S 106104 ARTISINAL COLLECTION IN MILAN EXAMINES LOSS

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Our favorite unisex artisanal brand, Maxivive, has captured our attention with yet another stellar collection. Born from pure intentionality and the need for artful expression, the creative director and founderPapa Oyeyemi, dives deep into a tragic, personal, real-life incident to inspire this particular collection. Going into the show, it’s hard to know what to expect from the “106104 Artisinal Collection.” The peculiar name already sparks interest, along with a brief excerpt from the show note beneath an Instagram post from the brand a few days prior. The caption read… “The feeling of loss is not due to the absence of that which is lost but to our estimation of it. once it is gone, we are forced to regard everyone and everything as sacred” Everything truly comes together when you get to see the show and the garments. Papa takes us back to 2021 in Lagos, Nigeria, when his life literally flashed before his eyes as he was trapped in his own vehicle that had just suddenly burst into flames! The scene quickly escalates until he is saved from the ruins of the wreckage by nearby onlookers. This event serves as a representation of the human loss Papa has had to endure all his life. An interesting detail about the name of the show is that it’s the postal code for where the traumatic incident took place. The runway presentation is truly an immersive one, as the brand makes use of props and sound effects to relive the event. maxivive invites us to to examine loss differently, a place where we consider not what we’ve lost but the degree to which we magnify it. check out the looks from the collection presented in Milan below Maxivie presents two apparel collections per year according to the seasonal weather patterns of the African continent: DRY/WET the brand specializes in radical design that imagines progressive, inclusive, and democratic futures for all of humanity. PRODUCTION DETAILSDesigner/Artistic Director: Papa OyeyemiStylist: @jeanpaulpaulaProduction Designer: Papa OyeyemiProducer: Afro Fashion OrganizationPhotography: Alexander Zeta PierceGrooming: SHOW DIVISION KEY Make-Up: @lucie.nguyen_makeup

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WEB3 LUXURY FASHION HOUSE “NEXTBERRIES” ISN’T SATISFIED WITH THE PHYSICAL

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Why be physical when you can be Phygital? currently under the umbrella of the SYKY collective, WEB3 luxury fashion house “NEXTBERRIES” is the brain child of two Visionary Nigerian designers Adaku Eminike and Oluchi Nwachukwu. From its humble beginnings in 2018, NEXTBERRIES has embarked on a cosmic voyage transcending physical boundaries to embrace the virtual realm of Web3. What started as an experimental brand has blossomed into a multidimensional experience blending physical garments with digital immersion, all while dancing to the nostalgic beats of ’90s R&B. In the ever-evolving landscape of fashion, where creativity intertwines with technology, NEXTBERRIES emerges as a beacon of innovation and style. this Nigerian powerhouse is not just a fashion house; it’s a journey through time and space draped in luxurious threads and digital dreams. Ah, the pandemic, the unexpected catalyst for NEXTBERRIES’ metamorphosis. As the world grappled with lockdowns and social distancing, NEXTBERRIES seized the moment, transforming limitations into opportunities. With a wink to irregular cuts and unique silhouettes, they ventured fearlessly into the Web3 space, where pixels meet passion, and avatars strut with style. NEXTBERRIES didn’t just dip its toes; it dove headfirst into the Metaverse, hosting gatherings where fashion, art, and technology collide in a kaleidoscope of creativity. From the bustling streets of Paris to the digital runways of London and New York NEXTBERRIES has left its mark, dazzling audiences with its fusion of heritage and innovation. We arrive at the “EZUMEZU” collection, a tapestry woven with threads of folklore and storytelling, draped elegantly over the digital landscape. From Lagos to London, from pixels to people It transcends borders, inviting all to embrace the magic of African heritage in a digital age. And let’s not forget the SYKY collective, that illustrious fellowship of ten visionaries, where NEXTBERRIES found its home. With a year-long mentorship program, they’re not just nurturing talent; they’re nurturing dreams cultivating a new generation of digital designers poised to conquer the fashion cosmos. As NEXTBERRIES charts its course through the stars, one thing is clear: the future of fashion is here, and it’s fabulous. So, whether you’re strutting down the streets of Lagos or navigating the virtual realms of the metaverse, Remember one thing—style knows no bounds, and neither does NEXTBERRIES. In a world where pixels meet passion and fashion meets the future, NEXTBERRIES stands as a testament to the boundless possibilities of imagination and innovation. So, dare to dream, the journey is just beginning.

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“EMERGED: THE SEQUEL COLLECTION” IS A STELLAR DELIVERY FROM ASO NG

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ASO Nigeria continues to carve its niche with the release of its latest collection, “Emerged: The Sequel Collection.” Pronounced “A-Shaw,” ASO’s sophomore endeavor follows the resounding success of its debut collection “The Emergence” launched in 2023. With “Emerged,” ASO transcends mere fashion It becomes a beacon of self-discovery, confidence, and authenticity. At the heart of “Emerged” lies a profound message about embracing one’s true identity. Through a kaleidoscope of bold colors and unique designs The collection resonates with individuals seeking to express themselves authentically. ASO’s dedication to celebrating diversity shines through each meticulously crafted piece inviting wearers to revel in their uniqueness and live unapologetically. The campaign video accompanying “Emerged” is a visual symphony capturing the essence and vitality of the collection. With cinematic finesse, it transports viewers into a world where self-expression knows no bounds. Complemented by high-resolution campaign images Every intricate detail and stroke of craftsmanship is magnified, inviting admiration and awe. With each collection, ASO Nigeria reaffirms its commitment to amplifying diverse voices and narratives. As “Emerged” takes center stage, ASO solidifies its position as a key player in Nigeria’s fashion renaissance. In a landscape brimming with unique voices, ASO Nigeria stands as a testament to the power of self-expression and the beauty of diversity. As the fashion industry continues to evolve, ASO remains poised to inspire and empower and ignite the spirit of authenticity in all who dare to embrace it.

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