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nigerian brands

THE VIBRANT RISE OF MEJI MEJI IN SHOWCASING BLACK HERITAGE

Meet Meji Meji, a Nigerain streetwear brand pulsating with the rich essence of black culture while aiming to ignite a sense of boldness and liberation in those who proudly embrace it. Meji Meji, a brand that stands at the intersection of heritage and modernity, has been making waves since its inception in 2020. Founded by Tolu Oye, a FIT-trained visionary raised in New York, the brand draws inspiration from the fusion of Nigerian and African American cultures, embodied in its very name. “Meji,” meaning double in Yoruba, perfectly encapsulates the essence of this fashion house. in an interview with essence.com, Tolu explained that the name reflects the dual nature of Nigerian and African American cultures capturing the spirit of duality and unity in one’s identity. The brand is a testament to the interconnectedness of these cultures and serves as a vibrant celebration of their fusion. The heart of the brand lies in proudly showcasing black culture while evoking a sense of empowerment and community with an ethos that goes beyond mere clothing to crafting a narrative, fostering togetherness, and embodying liberation in its creations. BROKE BOYS COLLECTIVE COLLAB In its latest release. the brand partnered with the South African-based Broke Boys Collective to present a collaboration that amplifies the brand’s commitment to solidarity within the African diaspora. The release features the striking Uniform Tank tops, exemplifying the brand’s dedication to representing culture in a contemporary and audacious manner. Modeled by Sindiso Tshuma and Andile Dlamini from the Broke Boys Collective. BRAND ETHOS Tolu Oye’s vision for her brand is deeply rooted in her personal history. The brand’s name is an homage to her grandmother’s street, “Ore Meji St,” adding a personal touch and a connection to her heritage. This isn’t merely a clothing line; it’s a narrative steeped in history and family, intertwining the past with the present to create a vibrant future. The essence of the brand isn’t limited to its designs but is also embedded in its mission to build a community that stands together, celebrating and embracing its cultural roots a great example is it’s affiliation with the Lagos alte community. The brand’s efforts go beyond fashion, aiming to create a movement that fosters pride in identity and a sense of belonging. Meji Meji stands as a testament to the power of fashion as a means of storytelling. It paints a vivid picture of cultural duality and unity while fostering a sense of liberation and empowerment. Through its collaborations, designs, and the visionary leadership of Tolu Oye The brand shines brightly as a torchbearer for black culture and unity in the fashion world.

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BORN STAR NG: A SHINNING STAR IN SUSTAINABLE NIGERIAN FASHION

Born Star NG is Founded by the exceptionally talented Adedamola Adebayo This indigenous fashion brand is making waves for its commitment to sustainability and its powerful message of self-expression. As one of the finalists for the prestigious Lagos Fashion Week Green Access 2023 Born Star NG has demonstrated its dedication to strengthening circular and sustainable fashion practices. This article explores the unique journey of Born Star NG the sustainable materials it employs and its thought-provoking collection, “Ghetto Unicorn.” A Visionary Founder Born Star NG owes its existence to Adedamola Adebayo a locally trained stylist, illustrator, and fashion enthusiast. Adebayo’s passion for fashion and commitment to making a difference in the industry led to the birth of this remarkable brand. Adebayo’s vision was not just about creating aesthetically pleasing clothing but also about making a meaningful impact on local communities and the environment. The Green Access Program Being a finalist for the Lagos Fashion Week Green Access 2023 is a testament to Born Star NG’s dedication to sustainability. The Green Access program is a vital platform designed to bolster circular and sustainable Nigerian fashion brands. In a world where the fashion industry is often criticized for its environmental Impact Born Star NG is striving to lead the way by showing that fashion can be both stylish and eco-conscious. Locally Sourced, Globally Inspired One of the key pillars of Born Star NG’s sustainability is its use of 90% locally made materials. This commitment not only supports local artisans and communities but also reduces the brand’s carbon footprint. The brand’s designs feature an eclectic blend of Nigerian and global influences resulting in unique, gender-neutral pieces that stand out in the fashion landscape. From bags and footwear to clothing Born Star NG exemplifies how sustainability can be both stylish and functional. “Ghetto Unicorn” Collection The latest project from Born Star NG, the “Ghetto Unicorn” collection, is more than just fashion it’s an exploration of life issues in the ghetto and the freedom of self-expression Adebayo, with a keen eye for social issues has used this collection as a canvas to express the struggles and triumphs of individuals in marginalized communities. “Ghetto Unicorn” is a powerful testament to the brand’s commitment to social responsibility and artistic expression. The pieces in this collection are not just clothes; they tell stories. Each design carries a narrative, echoing the hopes and dreams of those who have, for too long, been silenced by societal norms. Born Star NG’s “Ghetto Unicorn” is a platform for the voiceless to express their uniqueness and their aspirations for a brighter future. Conclusion Born Star NG, founded by Adedamola Adebayo is a beacon of hope in the Nigerian fashion industry. Its remarkable journey is a locally trained stylist’s dream A finalist in the Lagos Fashion Week Green Access 2023 is an inspiration. By using 90% locally made materials and focusing on gender-neutral designs the brand not only brings sustainability to the forefront but also showcases the rich diversity of Nigerian culture. The “Ghetto Unicorn” collection is a testament to the brand’s commitment to using fashion as a medium for social change and self-expression. Born Star NG’s innovative approach to fashion demonstrates that style and sustainability can go hand in hand, and it serves as a shining example for the fashion industry as a whole.

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PIECE ET PATCH: A SUSTAINABLE REVOLUTION IN NIGERIAN STREETWEAR

In the bustling streets of Lagos, Nigeria, a new and exciting fashion brand is making waves not only for its unique streetwear designs but also for its unwavering commitment to sustainability. “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ,” founded by the multi-disciplinary artist Jennifer Ejoke known professionally as “Wavy the Creator,” is a brand that emerged onto the fashion scene with a clear vision to promote sustainable fashion and build a community dedicated to protecting the planet. In April 2022, the brand officially launched its inaugural collection “The Reviviscent Uns,” captivating fashion enthusiasts and eco-conscious consumers alike. THE BIRTH OF A SUSTAINABLE VISION Wavy the Creator, a notable figure in Nigeria’s creative scene embarked on her sustainable fashion journey with the founding of “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ.” The brand’s name itself hints at its core philosophy: taking pieces of discarded or unused materials and patching them together to create something new and beautiful. This innovative approach to fashion design challenges the conventional notion of fast fashion where items are discarded after only a few wears. THE REVIVISCENT UNS COLLECTION “The Reviviscent Uns” collection, which marked the official debut of the brand is a testament to the power of upcycling. This collection breathes new life into pre-loved materials transforming them into an array of streetwear items including denim pieces, bags, shoes, and glasses. Each item in the collection carries a unique story, replete with a history that transcends its current form. One of the standout pieces from the collection is the Denim pants bag Made from ethically sourced; denim pants materials and denim bomber jackets to create a one-of-a-kind bag. EDUCATING FOR A SUSTAINABLE FUTURE. Beyond creating fashionable and eco-friendly pieces “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ” aims to build a community that actively promotes sustainable living. Wavy the Creator understands that fashion has the power to influence people and change mindsets. Through her brand, she seeks to educate consumers about the importance of protecting the planet, one garment at a time. EMBRACING SUSTAINABILITY IN NIGERIAN STREETWEAR “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ” is at the forefront of a growing movement in Nigerian fashion one that embraces sustainability and eco-consciousness. In a country where fashion is a vital part of cultural identity and self-expression this brand serves as a beacon of hope for those seeking to balance style and sustainability. As consumers become increasingly aware of the environmental consequences of their choices, brands like “ᴘɪᴇ̀ᴄᴇ ᴇᴛ ᴘᴀᴛᴄʜ” are shaping the future of fashion in Nigeria and beyond. With their innovative upcycling approach and commitment to educating their community, They are proving that fashion can be both chic and eco-friendly.

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MAXIVIVE’S “Ms. DOHERTY”: A THEATRICAL TRIBUTE UNVEILED AT MILAN FASHION WEEK 2023

Maxivive’s “Ms. Doherty” showed in Milan! In a dazzling showcase at Milan Fashion Week 2023, Nigerian brand Maxivive stole the limelight with its mesmerizing women’s collection, “Ms. Doherty.” following the release of the “Ebenezer” collection in the Netherlands. “Ms. Doherty” is a fusion of experimental design, ethical fashion, and poignant storytelling This collection is a testament to the brand’s creative ingenuity and commitment to pushing boundaries. A TRIBUTE TO AN AUNT’S ENDURING LOVE Designer and Creative Director Papa Oyeyemi poured his heart and soul into “Ms. Doherty” crafting it as a heartfelt tribute to his late aunt who served as his guardian during a tumultuous period of childhood angst. Through this collection, Oyeyemi beautifully encapsulates the enduring love and nurturing spirit of his aunt, weaving her memory into each piece. THE INTERSECTION OF THEATER AND FASHION “Ms. Doherty” seamlessly marries the worlds of theater and fashion creating garments that are nothing short of spectacular performances on their own. The collection features a dynamic interplay of textures, silhouettes, and colors evoking the dramatic flair of the theater. CINEMATIC INSPIRATIONS In addition to theater, cinema serves as a wellspring of inspiration for this collection. Each ensemble in “Ms. Doherty” exudes cinematic elegance as if plucked from the frames of a classic film. The attention to detail and the meticulous craftsmanship in every piece mirror the meticulous planning and storytelling evident in the world of cinema. From flowing, ethereal gowns that sweep across the runway to structured, avant-garde designs that defy convention Maxivive’s “Ms. Doherty” is a visual symphony that leaves a lasting impression. The collection not only pays homage to Papa Oyeyemi’s personal journey but also invites the audience to reflect on their own narratives and emotions.

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INTRODUCING AJANÉÉ – A FINALIST FOR THE GREEN ACCESS 2023 PROGRAM

In the vibrant world of Nigerian fashion A new star is emerging; that new star is AJANÉÉ. This sustainable Nigerian brand has recently been announced as one of the finalists of the Green Access 2023 program, set to showcase their innovative creations on the prestigious Lagos Fashion Week platform. AJANÉÉ’s presence at this event underscores their pivotal role in shaping Africa’s circular fashion economy. AJANÉÉ UPCYCLED AJANÉÉ’s journey into sustainable fashion is epitomized by their “AJANÉÉ UPCYCLED” capsule collection a bold exploration into the realm of conscious design. The heart of this collection lies in the art of upcycling and repurposing second-hand clothing sourced from local flea markets. In a world inundated with fast fashion, AJANÉÉ brings a refreshing change by crafting well-thought-out garments that carry consciousness throughout their lifecycle. One of the standout features of AJANÉÉ’s approach is their ability to channel consciousness into their designs. Each garment tells a story of transformation, a narrative of old becoming new, and an ode to sustainability. This capsule collection captures the essence of the circular fashion economy by closing the loop and giving fashion enthusiasts the opportunity to embrace eco-consciousness without compromising on style. STUDIO SERIES 01-23 – SATIN PATCHWORK BAG AJANÉÉ doesn’t stop at upcycling; they continue to push the boundaries of sustainability with their “STUDIO SERIES 01-23 – SATIN PATCHWORK BAG” capsule collection. This collection is a true sensory delight, playing with colors and textures in a captivating way. It achieves this heightened sensory appeal through the intricate patchwork system using irregular cuts from production offcuts and fabric remnants. In every “STUDIO SERIES 01-23 – SATIN PATCHWORK BAG,” You’ll find a fusion of creativity and consciousness. The bags are not just accessories; they are a manifestation of artistry and sustainability intertwined. By making use of fabric remnants that would typically go to waste AJANÉÉ showcases how innovation and resourcefulness can go hand in hand in the world of fashion. AJANÉÉ’s creations are more than just clothes and bags They are conscious garments crafted with intention. Their dedication to sustainable practices and their ability to transform discarded materials into coveted fashion pieces, setting them apart as a brand to watch on the Lagos Fashion Week stage. As we look to the future of fashion, AJANÉÉ serves as an inspiring example of how designers can make a difference in the industry. They remind us that sustainability and style can coexist harmoniously creating a brighter and more environmentally-friendly fashion landscape for generations to come. So, keep an eye out for AJANÉÉ at Lagos Fashion Week, and witness the next generation of designers shaping Africa’s circular fashion economy, one conscious garment at a time.

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AMAVES UNVIEL “HOLES” CAMPAIGN: A FUSION OF SUSTAINABILITY AND SELF-REFLECTION

In the vibrant world of Nigerian fashion, the brand “Amaves” has emerged as a beacon of innovation and sustainability. This rising star has captured the essence of both experimental design and eco-consciousness. Inspired by the hauntingly beautiful song ‘Holes’, from Passenger’s album “All The Lights” Amaves’ ‘Holes’ capsule campaign is a testament to the brand’s commitment to pushing boundaries and challenging conventional norms. The collection’s evolution extends into ‘Holes: Patchwork Dry ’24,’ which delves deeper into the theme of self-reflection, celebrating individuality and embracing both the joyous and melancholic moments of life. Creative Director Hassan Abiodun (@amavesstyle) spearheaded this extraordinary collection collaborating with talented artisans Ajuwon Anuoluwapo (@lacream) and Kehinde Osunbade (@artwiseconcept). Together, they embarked on a journey to create fashion that not only tells a story but also highlights the importance of sustainable practices in the industry. The ‘Holes’ capsule campaign is a visual and emotional feast for the senses. Each piece embodies the essence of the song that inspired it, with designs that are both striking and thought-provoking. The capsule seamlessly blends contrasting elements of light and darkness happiness and sadness, past and present all intricately woven into the fabric of each garment. Amaves’ ‘Holes’ capsule collection is more than just clothing It is an experience, an expression, and a journey towards a more sustainable and introspective fashion world. This extension of the collection celebrates the idea that the metaphorical holes in our lives whether caused by sadness or happiness, can be filled with the memories of good times Check out the looks from the campaign below. TEAM CREDITSHOLES-PATCHWORK DRY ‘24Label Amaves (@amavesofficial ) Producer: OM20 Production Ltd. (@om20creative_project )Production Assistant 1: Eniyangbagbe olasumbo boluwatife (@Tife _toke )Assistant 2: Animashaun fatiu Sinmisola (@afrikconcept )Assistant 3: Ruquoyah Adisa (@rikkiruby12 )Creative/ Artistic Director & Stylist: Hassan Abiodun (@amavesstyle )Shoes by Maliko Studio (@malikostudios ) Campaign Photographer: Jalalah Adesina (@ijalalah ) Lookbook Photographer: Aremu Oluwatobi (@monseiur_oluwatobi ) Styling Assistant: Deborah Olusanya (@debbysanya_ )Casting Director: Hassan Abiodun (@amavesstyle )Male Model: Oladejo Williams (@bornadrimer )Female Model: Ekundayo Victoria Yinka (@victoria_olayimika )Location manager (@om20creative_project )Hairstylist: Eniyangbagbe olasumbo boluwatife (@Fascinating_ hairstyles )Nails Technical: Eniola Afolabi Elizabeth (@afolabienihola)

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INTRODUCING “OLYMPIAD” ASHLUXE’S ODE TO ATHLETES AND STYLE ENTHUSIASTS

In the world of fashion, innovation often arises from unexpected sources And Nigerian luxury streetwear brand Ashluxe is proving just that with its latest collection, titled “Olympiad.” Inspired by the intense four-year journey leading up to the Olympics This collection celebrates the unwavering determination of athletes, the electrifying rivalry on the field, and the unifying spirit that transcends borders. Ashluxe has been making waves in the fashion industry for its unique fusion of streetwear and luxury aesthetics and the “Olympiad” collection takes this fusion to new heights. It seamlessly blends the worlds of sport and style embodying the notion that fashion can be as powerful as athletic performance itself. Founder Yinka Ash has always been at the forefront of creativity, and he chose to unveil the “Olympiad” collection in a truly unconventional way—through a short thriller. Directed by Ash himself, this teaser not only offered a sneak peek into the collection but also conveyed the collection’s essence. The “Olympiad” collection is a testament to the brand’s commitment to pushing boundaries and redefining contemporary fashion. The pieces exude an air of sophistication and edginess with bold colors and striking designs that mirror the intensity of sportsmanship. Each item in the collection captures the spirit of competition and the pursuit of excellence. What sets “Olympiad” apart is its ability to seamlessly transition from sportswear to streetwear. It is a nod to the modern individual’s versatile lifestyle, where fashion can be both functional and fashionable. The collection empowers wearers to express themselves through their clothing while making a statement about their commitment to excellence and unity. Ashluxe’s “Olympiad” collection invites fashion enthusiasts to embrace their inner athletes and wear their passion on their sleeves. It embodies the idea that fashion is not just about looking good but also about feeling confident and empowered. As the “Olympiad” collection gains traction among style aficionados and sports enthusiasts alike, Ashluxe continues to demonstrate that fashion knows no bounds. With their commitment to celebrating determination, rivalry, and unity This Nigerian luxury streetwear brand is making waves in the world of fashion by transcending the limits of performance to prioritize style.

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TOP 3 TRENDS TO GET YOU SUMMER 2021-READY

The sweet sound of freedom is in the air, Can you feel it? Summer is here! With talk of beach walks, barbecues, and vacations, everyone is eager to get dressed up again. With the new weather comes a whole new season of fashion and a stack of new trends to try. Sadly, COVID is still around but slowly fading away ( hope you’ve gotten your shots). Since we are still living under the new normal, it’s time to get a new wardrobe to beat the blues and the heat in style.From the silk look to the return of print shirts {it never goes out of style} we’ve scoured the runways, high street stores, and social media to find the biggest and hottest trends for you this summer.Get comfortable, pour yourself a drink and dive into our top 3 trends for summer 2021; SHIRTSPrint, Silk, Sheer, Viscose – You Name It! SILK SHIRTS When we say “silk”I bet your mind associates it with a woman’s red lingerie worn as a valentine gift for you. {don’t be naughty} but in recent times, menswear have slowly adopted most of the so-called female wears, terming them “gender neutral” from velvet, lace, floral prints, skirts, purses. Etc so I think it’s about time to give silk a try this summer. After all, it is one of the hottest summer trends purposely built for summer, because of its light weight material. It can be paired with a jean, shorts or pant – pick your choice PRINT SHIRTS The printed summer shirt is back like it never left, It only keeps on getting more colorful and crazy stylish. The sun is out, and there is no reason why you shouldn’t play with colorful prints, Co-ords are heavy this season in prints – peep this Adire print co-ord from Nigerian unisex street wear brand DavidBlackmoore VISCOSE Viscose shirts have taken summer trends to a new dimension, with its amazing summer friendly qualities: it does not trap heat, it’s very smooth, it’s breathable, it’s versatile, it can be paired with a jean obviously, worn as a co-ord or however you feel comfortable – i mean peep this our few select from Nigerian artisanal brand Metroman SHEER Beer belly a.k.a pot belly doesn’t go well with this hot 70s comeback fashion trend. Bruh! you need to hit the gym asap to flex those abs in this see through sheer shirts this summer. If you’re concerned about how much a see-through shirt reveals, adding a blazer or a tank top underneath is a good option.Style tip; fashion experts and editors agreed that the sheer shirt trend should be worn late afternoon towards the evening. Concerts, cocktail lounges, basically anywhere with mood lighting is a great place to sport the sheer shirt. In dark lighting, it comes across as a more subtle style flex than full-on shirtless attire You Need Yourself Some SHORT-SHORTS Every Summer almost seems like short-shorts always make a comeback. shorts can never seem to stick to a hem length. Well, this time, designers are choosing shorts that fall a few inches below the knee, and way above the knee (shorts short) Key styles feature abstract patterns, prints or sporty bold colors with a relaxed fit for everyday wear. Shorts are casual, so the shirt should be too while styling. but never be afraid to play with it, remember its summer (time to let loose). Accessories;Summer trends are all about the right accessories, to give that outfit the right boost it needs. Why just wear a printed shirt and jean just like every one else when you can throw in a wristwatch, bracelets, neckpiece, hat or some rad sun glass. Here is a list of the hottest accessory trends to try this summer. Awkward shaped glasses; Sunglasses are a must have summer accessory and fashion experts are taking sunglasses to a whole new direction with these Awkward or irregular shaped glasses you must have already spotted subconsciously on your favorite style influencers . Step out of your comfort zone and try it on Pearls : Pearls are for everyone, and style has no gender and, but for some reason pearls have been making a prominent comeback and is here to stay most especially in the menswear department since pearls are unique gems and can come in ranges, they make the perfect way for a man to make a fashion statement. Back in the days, pearls were a symbol of wealth, power, nobility and good looks for men. so why not try? Cowries: It’s crazy how the use of cowries to accessorize is gaining heavy momentum in fashion – from infusing into the hair to wearing it has a basic neck piece, this has evolved over the years and could be the next big stylish accessory this summer. it can be worn with any summer friendly outfits…. So This Summer Feel Free To Run Wild, Catch A Vibe And Stay Stylish Using Our Summer Ekpo Style Guide!

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