youth, community, and the sheer drive to dominate. these are the main principles that Corteiz,a U.K based street-wear brand preaches to a fanbase that has become a cult following. the leader of this street-wear monolith, CLINT (clint419) embodies the codes of the brand. with his mission to “ruletheworld” and take those who are by his side along with him. the rebellious and free spirited nature of the cortiez creative director and founder. has gained him the attention of young people in London and beyond. something Nike wanted to tap into with their collaboration on the Airmax 95’s.
Now you have to understand that in the UK the Airmax 95’s or 110’s are a fan Favorite. so it was the perfect piece for the two brands to collaborate on. the roll out for the Collab has been pulsating so far, something CLINT has perfected over the years.
The first public hint at the Collab was in January. when the corteiz Alcatraz logo and the Nike logo showed up on the Niketown frontage in oxford London. CLINT’s next post on Instagram then featured a pair of the unreleased sneakers. with a caption speaking about the Collab, stating that it was no coincidence.