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Pharrell Williams debut for Louis Vuitton was nothing short of grand.

by far the most anticipated show of this fashion week

pharrell’s L.V show featured a huge runway

glorious live music and a star studded audience

all tied together in a spectacular presentation.

the new creative director of the French luxury brand

showcased the men’s spring-summer 2024 collection

at the Pont Neuf in Paris to kick off the Paris fashion week.

the invitation for the show dubbed “L.Vers” was a newspaper print out

off the New York times announcing the collection

dedicated to “lovers” on the front page.


speaking of the actual collection

one major highlight of the garments on the runway

appeared to be a digitalized damoflage motif 

seen on pharrell himself as he walked out at the end of the show

and a number of high profile attendees including kim kardashian

spotted in a cozy athleisure rendition of the print.

the motif repeatedly appeared on hoodies, bags, jackets and suits

through-out the collection.

the collection features a total of 75 looks

with ample accessories including bags and luggage boxes .

the feedback for the collection so far has been mixed

and inevitable comparisons have been drawn

to Pharrell’s late predecessor.

the truth is, the collection cannot truly be faulted.

at most, critics claim it is not “spectacular” or “mind blowing”.

but a reoccurring accusation from the fashion community

is the fact that the actual designer/designers responsible for the garments

will never get the recognition, because as we all know

pharrell has no form of fashion education.

this is not a new accusation against modern creative directors

and the fashion houses appointing them.

the late Virgil Abloh was not spared from the critics either

yet ended up being a huge success at the house.

This is a decent start for the multi-hyphenate

and it is way to early to decide his fate

at the luxury French house.

check out some looks from Pharrell Williams debut collection below

what do you think about Pharrell’s first collection as creative director for louis Vuitton?

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