the multi medium artist replaced founder and creative director, faith Oluwajimi
as the artistic director of the 2023 LVMH semi-finalist brand.
faith announced the appointment via instagram
stating that he occupied several creative titles at BLOKE over the span of 8 years
and is willing to step down.
he also stated that Daniel will work in a collaboration with him
in an effort to spear head a new frontier
in BLOKE’s quest to (stay with me)….
communicate a progressive global company with firm roots in Africa.
something the brand is very much on course with.
to give a brief history on BLOKE’s new art director
Daniel Obasi is a well versed Nigerian Art director, stylist and photographer
based in Lagos, Nigeria.
in SHOWSTUDIO’s words, His aesthetics as an artist are best described as
whimsical, soft, ethereal and afrocentric.
the artist constantly challenges gender roles and sexuality in his work
especially how masculinity and the male gender is perceived
in the traditional African setting.
obasi’s work has been featured on VOGUE US, VOGUE Portugal, Architectural Digest
Rolling-stone UK, i-D, CNN Africa, Indie magazine, and Financial Times
just to name a few.
Obasi’s view on “advancing the scope of African narratives
through visual mediums” aligns perfectly
with BLOKE’s vision to forge new pathways
for ( I hope you’re still with me) cultural exploration with an Avant-garde
approach to textiles and knitwear.
last year, in a brief interview with “the lonely planet”
the artist spoke about his work, home town and influences.
check it out below.