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THE REASON BEHIND THE PRICE OF AZUL: NIGERIA’S AFFAIR WITH LUXURY

we’ve put together an article exploring the price of Azul drink in Nigeria.

Whether you’re a fan of this exotic tequila or simply curious about its cost, you’ve come to the right place.

In this piece, we’ll take a closer look at the various factors that influence the price of Azul drink in the Nigerian market.

Azul tequila, known for its striking blue color and tropical flavor, has gained popularity among Nigerians in recent years.

It offers a unique taste that appeals to both the young and the young at heart.

Background on the popularity of Azul drink in Nigeria

Azul drink has become increasingly popular in Nigeria not just due to its unique combination of flavors

and vibrant blue color poured into artfully crafted signature bottles called “decanters”.

but also for the street cred it has as a status symbol for the opulent.

The drink has captured the attention of consumers across various age groups, from teenagers to adults.

The smooth tequila taste and visually appealing appearance have made it a go-to statement beverage for parties and gatherings.

The rise in popularity is also be attributed to effective marketing campaigns by Azul drink manufacturers

who have successfully created a buzz around the product.

Through intentional scarcity, strategic partnerships with influencers, social media promotions and captivating advertisements.

Azul drink has managed to establish itself as a desirable and trendy liquor in Nigeria.

Factors influencing the price of Azul drink in Nigeria

Various factors influence the price of Azul drink in Nigeria.

One of the most significant factors is the cost of production.

Clase Azul is made exclusively from Agave tequilana also known as tequila agave or blue agave.

This plant, an agave, is extremely valuable in Mexico.

the 100% premium Clase Azul Tequila is made entirely of Weber Blue Agave Reposado Tequila.

The best Tequila available is perfectly paired with tall, elegant decanters that are hand-painted

hand-numbered, and created by regional artisans to create Clase Azul Tequila. referred to as “majolica” in Spain.

The “Talavera” bottle style from Clase Azul is also quite lovely.

Spanish artisans from the colonial era brought this bottle to Mexico.

In addition to production costs, transportation and distribution expenses also play a role in determining the price of Azul drink. .

Furthermore, import taxes and customs duties imposed by the Nigerian government can affect the price of Azul drink.

These additional charges are passed on to the consumers

resulting in higher prices compared to countries where the drink is produced locally.

Comparison of Azul drink prices

Azul drink prices can vary across different vendors and retailers

due to factors such as transportation costs local demand, and availability.

the general price of the Azul drink ranges from N90,000 – N195,000

with the Casamigos Blanco 750ML bottle at N90,000, the Volcan De Mi Tierra XA Tequila 750ML bottle at N199,000

and Kosmos Anejo Christalino 750ML bottle at N185,000.

the Clase Azul Tequila, the most popular version of the drink cost N169,500 in Nigeria.

this exquisite drink is only available in a handful of places, mainly online.

The Clase Azul’s 15th anniversary edition makes it to the list of top 5 most expensive tequila’s in the world

with a staggering price tag of $30,000.

they’re are only 15 bottles in existence for the 15th anniversary special edition Clase Azul.

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