Nigerian pop-up chef, Tolu Eros. is the founder of the west African cuisine kitchen and experimental dining room “ILE“.
the culinary wizard has carved a niche out for himself
as one of the biggest exporters of the Nigerian and west African taste.
the journey of “the billionaire chef” began in Nigeria.
with the ILÉ EROS Restaurants, Cookie Jar Bakery and other food ventures in Nigeria
his vision to tell the African food story continues to drive him as he takes the ILÉ franchise round the world.
After having several pop-up’s in the city, the first physical location for ILÉ LA franchise, “ILÉ bistro”.
was launched on Friday the 24th of march.
at the citizen public market in culver city.
speaking with Forbes magazine, he said
“It’s been such a privilege to be able to raise this flag,” he says. “It’s always been my career dream to put West African food and Nigerian food on the global food map.”
Chef Tolu Eros for Forbes
the main dish at ILÉ bistro is west Africa’s most popular delicacy, Jollof rice.
Jollof rice but with the ILÉ touch. Tolu Eros coined it the “unity rice”
a combination of of three different styles of Jollof rice
ILÉ bistro also offers a range of unique mouth watering specials like Suya and pepper soup.
the spices and flavor that stand out with ILÉ bistro recipes is something that chef tolu prides in.
his contemporary take on heritage African and Nigerian recipes look irresistible.
the opening was a huge success and the store was packed.
familiar faces like Nigerian fashion designer Ugo Mozie and star of the CBS sitcom “BOB hearts Abishola” singer and actress, Folake Olowofoyeku were present.
this is only just the beginning of stars showing up to the spot.
with singer, songwriter and actress, Jennifer Hudson. showing up the next day after having some of the food Folake ordered on set.
Tolu Eros did not hesitate to capture the moment at ILÉ bistro.
“I feel like I’ve always had a voice. I just didn’t know how that voice was going to be represented. I used to sing when I was a kid. I used to act. Now in Los Angeles, I’m realizing that one of the main reasons I moved here was to put my cuisine and my culture on the global food map but also to explore the entertainment side of who I am. My storytelling side”
Tolu Eros for Forbes
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