Nigerian urban streetwear brand David Blackmoore recently partnered with contemporary brand The Sunflower Department to launch their 2022 Summer Collection ‘Summer Friends’. The brands officially released the summer collection on the 15th of October 2022.
Since its launch in 2015, David Blackmoore has progressively redefined the bounds of Nigerian Streetwear culture steadily advancing and revolutionizing prevalent trends of the Nigerian Streetwear space. The brand strategically adopts a revolutionary style where it integrates contemporary streetwear style against the backdrop of Traditional African design and style.
TeenVogue describes David Blackmore as:
“… a brand with a fusion of contemporary and traditional design aesthetics.”https://www.teenvogue.com/story/5-nigerian-brands-changing-the-streetwear-scene-in-fashion
Speaking about the brand’s creative team duo of Asiafa Oghenefego and Asaju Samuel, Teenvogue had this to say:
“The Design duo wanted to tell a redefined story of fashion and they sought to change the Nigerian streetwear industry by creating clothes that are multidimensional and afro-futuristic in nature.”https://www.teenvogue.com/story/5-nigerian-brands-changing-the-streetwear-scene-in-fashion
Despite unremitting constraints and difficulties imposed by Nigerian socio-economic conditions which affect a number of Nigerian based brands, David Blackmoore continues to maintain consistency and superb delivery while launching numerous campaigns and releasing several collections over the years.
“Summer friends is a gender-neutral collection presented by David Blackmore and Sunflower department which sheds light on ‘friendships’, ‘experiences’, and ‘relationships’ built during the summer month”.
“Summer friends push the semantic dialogue, experiences, and emotions of the summer for the future, past, and present. Drawing inspiration from these factors, it includes a diverse mix of high-quality materials, modern craftsmanship, vibrant colors, vintage items, and collectibles while exploring bold ideas that stand out amidst the constant stream of street culture”.
The androgynous collection resonates “Good vibes only” and embraces the genuineness and felicity of true friendship. The collection captures this with a blend of colours and its symbolic use of badges. The ‘Summer Friends’ collection transcends articles of clothing and includes items or collectibles like keychains, tote bags, mugs to mention a few.
The collection is available for purchase exclusively on the Garmspot online store and Garmspot Truth Beach Store; Landmark VI, Lagos.
What do you think about the collection? Please Share your comments below.
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